The bike economy is no longer a trend, but an industrial, tourist and cultural ecosystem that is reshaping the country. And Milan – with Monza Brianza and Lodi – is its epicenter. This is why the Chamber of Commerce of Milan Monza Brianza Lodi chose to insert a multi-year program dedicated to the bicycle sector in its strategy, becoming a key player in the innovation, training and economic development processes related to two-wheelers.
A commitment that finds in the Bike Economy project its most concrete expression. Business support measures, services, internationalization activities, as well as the Bike Economy – The School, the first national competence center that in just three years has trained more than 400 new professionals, responding to the growing needs of companies. At the same time, the Chamber has activated calls for tenders and grants for innovation, supported cycle tourism with territorial branding initiatives and has encouraged sustainable mobility through the Bike to Work and City Logistics measures, which have already financed 37 innovative cycle logistics and commuting projects. All this in a leading territory in Italy, which concentrates 6% of the national companies in the supply chain, 7% of the employees and 10% of the total turnover of the sector.
It is in this context that it was born the fourth edition of "How the bike economy runs", scheduled for November 27, 2025 at 2:30 pm at Palazzo Giureconsulti, curated by Silvia Livoni (with an Antinori image from the 2024 edition at the beginning). This event is designed as a strategic compass for businesses and operators. It will take stock of the evolution of the supply chain through international visions, case studies and testimonials of those who ride the bike economy every day.
The global strength of the transition
The opening is entrusted to an intervention of absolute importance: Manuel Marsilio, one of the most authoritative voices in the European bike industryHis keynote, “Pedaling the Transition: The Bicycle Industry as a Global Force for Change and Sustainable Development”, will offer a broad and up-to-date vision of the strategic role of cycling in mobility and the global economy.
From the symbolic power of the bicycle to community policies. From the need for infrastructure investments in the next European MFF (2028-2035) to global programmes such as the European Bicycle Declaration and the United Nations Decade on Sustainable TransportA picture that highlights how the coming years will be crucial for transforming growing demand into structural, economic, and environmental development.
A real scenario “kick-off”, designed to outline the route that businesses, territories and institutions are called to travel together.
Businesses, territory and institutions
Moderated by journalist Valeria Ciardello, the four panels address the pillars of the strategic program of the Chamber of Commerce, comparing testimonies, research and real projects.
1) Connections that move the futureInfrastructure, intermodality and services for mobility urbanIntegrated. The topic of accessibility and intelligent mobility is at the heart of the discussion. From the Intermodal Hub – Smart Mobility Area at Milan Linate Airport to services for cyclists urbani, up to the Bike to Uni project, the green challenge involving students and workers from the Milan Polytechnic and the University of Bergamo. A panel showing how the bicycle becomes a fundamental gear in mobility urbanat the same time.
2) Territories in motion. Cycling tourism and lifestyle as levers of local competitiveness. Milan and its surrounding area are now candidates to become one of the most dynamic cycling destinations in Europe. The protagonists of the sector will talk about it, such as Bike Divisionn, Bici e Vacanze and companies created in view of the Milan-Cortina Olympics. They will bring the experience of their offers – from day tours to multi-day trips – and They will illustrate how the area is ready to create a true "premium cycle tourism".
3) Events, legacy and sustainabilityThe transformative power of major cycling events. An exceptional conversation with Paolo Bellino (CEO and General Manager of RCS Sports & Events), Roberto Salvador (director of Giro-E) and Davide Cassani (ambassador of the Suzuki Bike Day).
The focus is on the value of events as drivers of developmentOn the Giro d'Italia's ability to measure its economic, social, and environmental impact through the Legacy Report. And on the role of the Giro-E as sustainable mobility laboratory, capable of promoting the e-bike both as a sporting tool and as an everyday means of transport.
4) Human capital, innovation and investmentsThe new frontiers of bike economyWhere is capital moving today? How are business needs changing? What skills are needed?
The panel analyzes the trends that are attracting investments in the world of cycling – from technology to products, from digital services to startups – and the crucial role of training, with the experience of Bike Economy – La Scuola, which continues to generate professional profiles in demand in the supply chain. This the agenda in detail.
Conclusions and networking
The works will be concluded by Sergio Rossi, General Manager of Formaper, Chamber of Commerce of Milan Monza Brianza Lodi, which will present the results of the Chamber's strategy for the growth of the bike economy and the prospects for the coming years.
This will be followed by a networking aperitif and the exhibition "The City That Pedals the Future," a selection of innovative solutions that combine design, technology, and sustainability to imagine new ways of moving, working, and experiencing the city.
“How the bike economy runs” is the opportunity to meet the protagonists of the transformation up close and to understand how Milan and its surrounding area are leading the evolution of sustainable mobility at the national and international level.
The appointment is November 27, 2025, from 2:30 PM at Palazzo GiureconsultiAn afternoon for those who believe that the bicycle is not just a means of transport, but an engine of change. For information and registration: Bike Economy
