The racing bike market is experiencing a significant shift. The Tuscan bike brand has introduced a special service called MyParkpre: the first 3D configurator with Augmented Reality technology entirely dedicated to the sectorThis patented tool redefines the interaction between the enthusiast and their future bicycle, transforming the choice into an immersive and highly personalized process.
MyParkpre responds to the needs of the modern cyclist: the desire to own a unique bicycle, assembled with millimetric precision to suit their style. The message from Parkpre – and its CEO Marco Ricci – is incisive: “choose, create, pedal”It's no longer just a matter of consulting a catalogue, but of taking on the role of a real designer.
Patented Technology
The real innovation lies in the fusion between three-dimensional modeling and Augmented Reality. The configurator allows you to view every single change in real timeSelecting a new groupset, changing the frame color, or choosing a different wheelset produces an immediate, photorealistic visual reaction. This level of detail eliminates any doubt before the final order.
MyParkpre's flagship AR feature takes the experience to the next level. Using a simple smartphone or tablet, the user can easily project the model of the configured bike into his own environment.. You can virtually place the future KL85, for example, in your garage or on your porch. This dimensional and stylistic verification, in 1:1 scale, guarantees an aesthetic evaluation and perfect integration with the surrounding environment.
KL85: just as you imagine it
The article of excellence that takes shape through MyParkpre is undoubtedly the KL85, the lightest bicycle in the Parkpre range. The configurator allows you to literally “dress” this performance machine with the most suitable setups for every specific need.
The KL85, built around a UD T800 carbon monocoque frame weighing just 850 grams, is the perfect example of how lightness and aerodynamics can coexist. The cyclist looking for the ideal compromise between pure performance and comfort just needs to enter MyParkpreThe tool guides the user through component selection, ensuring that every choice – from stem to saddle type – is functional and technically compatible with the ultralight frame.
MyParkpre is more than software: it's a decision accelerator. It increases customer satisfaction by offering an unparalleled shopping experience. The user gets the certainty that the bicycle he is about to buy is not just a high-performance model, but a true extension of one's body.
The process is simple: once setup is complete, the user receives a unique code. This code can be shared, saved, or used to place an order. In a sector where identity and personalisation are fundamental, Parkpre's MyParkpre configurator establishes itself as the gold standard for building the bike of your dreams: it is a meeting of carbon engineering and the power of digital technology.
