Merida Italy continues on its growth path. After the inauguration of the new headquarters from Reggio Emilia, and the addition to the staff of two very well-recognised figures in the Italian bike industry (the two former World Champions Gianluca Bonanomi as sales manager and Dario Acquaroli at the top of marketing), The Italian branch of the Taiwanese manufacturing giant looks to its future growth with optimism.
A vision of success
In line with the commercial "times" of a big brand, Merida Italy organized a meeting with its sales force at its headquarters to present the 2022/2023 range.This is an important advance to better focus on all the upcoming innovations in all the company's production segments. From road performance to MTB, from city bikes to e-bikes, all fields are affected.
Ike Tseng, the founder of Merida, was a true visionary. During a trip to the United States in the early 70s he saw a note on the door of a specialty shop stating that Taiwan-made bicycles were not accepted for repair due to their poor quality. This episode affected him so much that In September 1972 he inaugurated his company's first factory in Yuanlin (Taiwan): the Merida Industry Co.Ltd.
Tseng, whose life motto was “move with passion and courage,” He chose the name Merida to indicate that the company's intention was to make only beautiful, high-quality products.. Allowing everyone to reach their destination in the most pleasant way possible. In 1988, the independent Merida brand was introduced. Today, after years of history and presence on the market, Merida combines the experience of a German research and development center with Taiwanese production expertise.The Taiwanese company's impressive manufacturing expertise has truly impressed everyone. This year in particular, the company has stood out thanks to the remarkable successes of the WorldTour team Bahrain Victorious. Especially with Sonny Colbrelli's Roubaix victory a few days ago!
Paolo Fornaciari, CEO Merida Italy
«Merida Italy is born in 2016 – Paolo Fornaciari, CEO of the Italian headquarters, declared to bici.PRO – through a joint venture with Merida Taiwan and entrepreneurs from the Reggio Emilia areaIn those three years, as with all startups, the company positioned itself and began to structure itself. Only in mid-2020 did it completely change pace and equip itself with a much more professional structureThe company, now a joint-stock company, has a new business plan. This will provide it with adequate financial capacity to support a turnover that will quadruple in the coming years.
