2024 is proving to be truly rich in important news for rh+. Just think about the launch of the new website (www.rhthelookofsport.com), as well as on the acquisition of Rosti Maglificio Sportivo, a historic company specializing in custom cycling clothing, demonstrating the brand's desire to strengthen its presence in the world of cycling. These are important steps within the omnichannel strategy that rh+ wants to pursue. Added to these was the opening of the first rh+ flagship store in the heart of Milan, at Corso Garibaldi 115, on September 5th.
A cutting-edge space
The new store has been completely renovated by Hus, a studio of young Italian architects from the Mendrisio Academy of Architecture, who have successfully combined tradition and innovation, creating a unique and cutting-edge space. Their vision has transformed the rh+ flagship store into a place where contemporary aesthetics meet functionality., thus offering customers the opportunity to enjoy a truly unique shopping experience.
The store will also serve as a hub where rh+ will invite its community to participate in numerous workshops and outdoor events. The ultimate goal is to involve athletes and the curious. to explore mountain-related topics together, as well as enjoy outdoor experiences even in the city.
At the opening of the rh+ store in Milan was present Marta Giunti, a young skiing talent, former athlete of the Italian national team, and lover of sport and nature, who welcomed the participants and shared the special moments of the event on his social media channels, engaging his community and amplifying the event's reach.
Around Milan
The most attentive Milanese, and more generally those who frequent the Lombard capital on a daily basis, will not have missed the presence of a special "guest" in the city these days. This September, a customized rh+ tram is rolling through the streets of Milan, bringing the brand to every corner of the city. In conjunction with this initiative, a contest was launched on Instagram inviting people to immortalize the branded tram in their stories, using the hashtag #GearUpMilano. All those who participate in the initiative will receive an exclusive discount to use on the new FW24/25 rh+ collection and on a limited edition t-shirt created to mark the opening in Milan.
We close with the words of Luigi Cagnoli, General Manager of rh+, who perfectly sum up the important moment the brand is experiencing: «For rh+ this FW24/25 is a season full of new developments with the opening of our first store in Milan and the launch of the outdoor line. We want to offer our customers a complete experience, equipping them with everything they need for their mountain experiences. The new outdoor line will be available in stores from October and aims to combine innovative fabrics with the style of Italian savoir-faire to make the most of outdoor activities.
