Milan, 1953: these are the two symbolic coordinates that identify De Rosa's place of birth and the year he began his business. After 69 years of authentic service to the cycling world, particularly to the world of professional racing, the Italian bike brand with its historic headquarters in Cusano Milanino continues its growth on the international marketAn expansion that also translates into product diversification... What piqued our curiosity was the recent addition of the De Rosa-branded "Apparel" collection (clothing and clothing accessories, both technical and casual, to be clear...): greatly enriched both in the number of items offered to the public and in the graphic diversity and chromatic of the same articles.
De Rosa? A status
To better understand this development trend, greatly facilitated by the possibility of selling worldwide and in real time thanks to the online shopping facility managed through the brand's official portal, we took the opportunity to have a chat – as they say in jargon – with Cristiano, who is the CEO of De Rosa: «After many years of knowledge and presence on international markets, We believe that our company today can afford to go beyond what is strictly a bicycle.».
The Milanese brand has created the “Respect for all cyclists” collection Cap from the “Respect for all cyclists” collection
The Milanese brand has created the “Respect for all cyclists” collection Cap from the “Respect for all cyclists” collection
Cristiano then continues: «For us, being a De Rosa customer is not just about owning a bicycle. De Rosa actually shares our way of life, a lifestyle. It's sharing the pleasure of owning a precious asset, designed, engineered, and produced in Italy, sharing with the taste of beautiful things made with extreme care: with the heart, as we like to say... This was precisely the spark that drove us to create and expand this collection of quality clothing. To share a strong status, and always with De Rosa embroidered on the chest.
What does this collection offer?
What we offer today is a rich collection of sweatshirts, both crew neck and hooded, hats for leisure time, T-shirts. All quality products made from organic cottonBut what we also offer are highly technical garments that Santini produces exclusively for us: Among these I would like to mention in particular the shirts and shorts, both summer and winter, with their accessories, from the RESPECT for all cyclists collection… a theme, that of the safety of all cyclists on the road, to which we are particularly sensitive.
Sweatshirt from De Rosa's new casual clothing line Logo T-shirt, also part of the casual collection
Sweatshirt from De Rosa's new casual clothing line Logo T-shirt, also part of the casual collection
What can we expect for the future?
This question is perfect, right now we are defining the last aspects for a launch – which will take place next February – of a truly small De Rosa clothing line. Shirts, sweaters, and other splendid pieces, all 100% made in Italy and crafted using the finest fabrics available. A special, high-end capsule collection that will increasingly convey our spirit and our heritage to the world.The De Rosa clothing collection is always available online, presented in a dedicated section on the company's official website, or can be ordered from a network of authorized retailers.
