After nearly thirty years in the saddle, Olympic champion Elia Viviani recently put an end to an extraordinary career. Over 90 victories on the road and track, for a truly glittering list of victoriesDMT, a historic cycling footwear manufacturer and longtime partner, wanted to pay tribute to him. A highly evocative tribute video retraces the epic story of its Veronese ambassador. The message is a heartfelt thank you: "Thank you, Elia. For your passion, dedication, and the story you've written with us.".
Two souls, one champion
Viviani, born in 89, embodied the excellence of multispecialty. As he himself explained, his cycling career has always been driven by "two souls". «The track is instinct and explosiveness, the road is resistance, it is history, it is strategy», he always declared. This dual nature made him uniqueOn the track, Viviani reached his peak in Rio de Janeiro 2016. The Olympic gold in the omnium is his most cherished success. «The best day of my career was definitely the Olympic Gold in Rio 2016, and DMT was obviously with me. – commented the Veronese, underlining the importance of the brand's support – as it was with me when I also won two World Championships in the Elimination and numerous other European titles».
On the road, the sprinter dominated the sprints. His DMTs accompanied him to five stage victories at the Giro d'Italia – wearing the Ciclamino jersey – and to one victory at the Tour de France. His journey celebrates not only triumphs, but also freedom., innovation and the pursuit of athletic perfection.
A thirty-year long story
The bond between Elia Viviani and the Veronese brand Dmt Its roots lie in childhood. A partnership born from a deep connection, both geographical and emotional. Footwear is essential for a sprinter, the crucial point for power transfer, and the memory of the champion is nothing short of tender… «My first DMT shoe – commented Viviani – It was a white shoe with three straps, easy to wear when I was eight years old. The shoe is one of the most important things for a cyclist."
A collaboration that went beyond simple sponsorship. It has become an almost familiar relationship, especially with Federico Zecchetto, the soul and engine of DMT.Viviani calls him, in cycling terms, "a father." Zecchetto has always believed in his ambitions, even the most daring.He always said yes to any of my requests, any of my whims, any of my ambitions. – added Viviani – because Federico is a very ambitious person."
This mutual trust has allowed Dmt to develop cutting-edge footwear, bringing it to the roof of the worldDMT's tribute video isn't just a greeting. It is the celebration of a story written together, a legacy of successes that has highlighted the quality and performance of Italian products.
To see the full video that DMT dedicated to Elia Viviani's career click here.
