DMT raises the bar for innovation in road cycling with a new product that blends technology, performance, and personal identity: DMT ID. The Italian brand, "player” of great value in the world of technical footwear for cycling, has in fact introduced the possibility of customizing its flagship model, the famous Pogi's: the shoe developed in collaboration with the two-time winner of the Tour de France Tadej pogacar.
For the first time, cycling enthusiasts can configure a top-level shoe according to their tastes and personality. By visiting the product page on the official DMT website, it is already possible to access the “Customize your ID shoes” function., which allows you to choose from a wide range of colors and add your name, a flag, or a distinctive symbol. This way, every cyclist can express their unique style while maintaining the extraordinary technical characteristics of the original shoe.
Maximum performance, personal style
The Dmt Pogi's ID keeps intact the racing soul that has made this model one of the favorite choices of professionals of the WorldTour. The upper is made of ultra-light Aeroflex Knit, a technical fabric with a nylon base designed to offer the maximum in terms of breathability, lightness and adaptive fit. The result is a shoe as comfortable as a technical sock, but extremely responsive under stress..
In terms of safety, DMT has introduced a cutting-edge solution: an NFC chip is integrated into the left shoe, allowing rescuers, in the event of an accident, to access all the athlete's medical and personal information in real time. Thanks to a simple app, the cyclist can record personal data, blood type, allergies, pathologies, ongoing therapies and even ID documents or ICE numbers to contact in case of emergency. A feature designed for those who take every detail of their sporting activity seriously.
Technical details at the service of speed
The new Pogi's ID retains all the elements that made the original model successful: the integrated AeroSafe pocket for storing laces and maximizing aerodynamics, laces integrated into the upper design for a secure and minimal hold, the ventilated Super Light carbon sole, designed to offer maximum rigidity with minimum weight, the 8 mm pulley closure system for precise micro-adjustment, the longitudinal adjustment of the cleat for a customised fitting and a weight of just 220 grams in size 42.
The Pogi's is much more than a cycling shoe: it's an extension of power, the style and identity of the rider. With the launch of the customization service, technical excellence merges with creative freedom. The shoe remains the one prized by pros – first and foremost by Tadej Pogacar… – for its comfort, responsiveness, and design, but now the finishing touch is in the hands of every cyclist…
