Is called “A unique kit for a unique team” is the effective slogan that characterizes the new campaign Gobik developed to best support and promote its personalized team apparel service. This latest campaign, which represents the perfect synthesis of DNA "custom” by Gobik, the most original part of this family that creates cycling dreams, whether it is a simple jersey, a pair of shorts or a cycling wear accessory.
Gobik It is known for being one of the largest textile production centers for cycling in all of Europe, “strong” with over 8.000 graphic proposals per year and 600.000 items produced in the last twelve monthsThese results are made possible thanks to Gobik's constant commitment to quality and innovation throughout the production process.
Every cyclist, and with them every single sports group, is different and unique. Everyone has their own favorite routes, their own resting places, your own way of planning your route and your departure timeA set of peculiarities that Gobik collects, amplifies and supports through the “custom” service, with the aim of making personalized clothing unique for every single group of cyclists that we meet every day along roads, paths or dirt roads.
Gobik places the emphasis on the collective, and with the campaign “A unique kit for a unique team” highlights its values and that catchy phrase – always valid – that It reminds us that cycling, unlike what one might think, is a team sport..
The value of belonging
“We must never forget,” said Albert Medrano, Gobik’s marketing manager, “that half of our workload comes from so-called customized products. And it is precisely in this area of our work and our activity that our origins are found., but also our present. At Gobik, we have an excellent team of designers waiting to create the best graphics for sports teams for next summer.
«Besides the fact that we are all dressed the same, we want to add other important factors to our clothes: such as identity,How much clothing speaks about you and the group you belong to. But not only that, our garments make you recognizable to other cyclists along the route, also providing a safety component to the group as they are more homogeneous."
