The year 2023 that has just begun has brought the gift of Italian Cycling Federation A highly prestigious technical partner. This is Mizuno, a Japanese brand founded in 1906 in Osaka. For the next three years it will be the new Official Supplier of representation and rest after the race with sports clothing and footwear of the Italian national teams.
The agreement, made official during the Christmas holidays, will cover the three-year period 2023-2025. This is an extremely important period since it will have at its centre the Paris 2024 Olympic GamesThe decision to rely on Mizuno is therefore extremely important for the Italian Cycling Federation, which has decided to rely on a technical partner with high levels of innovation, high technicality, sustainability, style, and design.
Let's discover Mizuno
For those few who aren't familiar with Mizuno, we're talking about an international sports equipment and apparel manufacturer founded in Japan and now listed on the stock exchange. Mizuno's corporate philosophy can be summed up in the following phrase: "Contribute to the improvement of society through the development of sport and the production of high-quality sporting goods. "
The strategy is to create items with features that optimize athletes' performance with original and exclusive solutions from the Japanese brand. The Japanese company strongly believes in developing products that work in harmony with the body, to ensure maximum support and thus allow each athlete to give their best.
For over 30 years Mizuno Italia is based in Turin, the city where the first European Mizuno Flagship Store was recently inaugurated and where the business for the whole of Southern Europe is managed.
The pride of the Federation
Having such an important partner at our side is certainly a source of pride for the Italian Cycling Federation. This was confirmed by the FCI President himself. Cordiano Dagnoni.
«We are proud – he says – of to christen Mizuno's entry into the world of cyclingThis is a first for both parties and marks the beginning of a new journey and a new challenge. It will be a continuous evolution, a journey that will be undertaken in close collaboration and I thank the company that already in this first phase she made every effort to ensure that the materials supplied met our needs, guaranteeing the quality and elegance for which the brand is known worldwide."
The words of FCI President Cordiano Dagnoni were echoed by the initial statements of Oliver Strenghetto, General Manager Mizuno South Europe.
"A multi-year strategic partnership of the highest level – he explains – which projects us into a world that is new to us but which can offer broad visibility and new opportunities. The excellence of this Federation can only increase each other's credibility and reputation and it is an honor to dress these guysOur mission is to constantly support every athlete in pursuing their goals, and we hope to be of great support to all the Federation staff.
The partnership between the Italian Cycling Federation and Mizuno is intended to be one born from mutual trust and the shared goal of further enhancing the sport of cycling. From today the Italian cycling team will wear Mizuno during training camps and during periods of national team commitment in international competitions with a total look for clothing and footwear.
