The French brand Ekoi, a recognized and appreciated clothing and footwear manufacturer Accessories for cycling, has become part of the great family of Tour of Poland, defining a significant partnership based on some important values that are particularly dear to the Lang Team, the latter being the organizing committee of the Polish cycling event. For over fifteen years Ekoi has distinguished itself on the stage of UCI WorldTour events and this is thanks to the direct support offered to numerous professional teams and to its own recognized experience in the production of clothing, helmets and glasses. From this year Ekoi will also be a partner of a UCI WorldTour event for the first time...
“Emotional” and commercial partnership
"The collaboration with Ekoi," said Czeslaw Lang, "is truly promising. I'm particularly pleased that a global company that shares our values, such as rider safety, is joining our ranks as partners. As part of our collaboration, a special collection of helmets featuring the Tour de Pologne logo will be prepared.I firmly believe that this initiative will strengthen Ekoi's position on the Polish market."
«The Tour of Poland – replied Jean-Christophe Rattel, the founder of Ekoi – is an unmissable event on the world cycling calendar due to its history and the champions who have won it. And the arrival of John Lelangue as General Manager of the Lang Team made this very important partnership possible for us, both from an emotional and commercial point of view, because Poland is an important and growing market, as well as being a country with a great cycling culture."
Special Edition Coming Soon
During the seven stages of the Tour de Pologne 2023, scheduled from 29 July to 4 August, we remember it, All Ekoi helmets and glasses will be presented to the public in the sponsor village. A presence strengthened by the fact that teams such as Cofidis and Arkéa-Samsic will be competing with products similar to those on display and available for sale.
The link between Ekoi and the Tour de Pologne therefore promises to be a bond between two entities that promise co-branding actions with interesting future prospects, also to help broaden the circle of historical sponsors of the major Polish event by strengthening cooperation between events and companies.
