The American Trek, one of the leaders of the global bike industry, recently announced the arrival in Italy of Electra BikesThis is a brand that is perhaps still little known in our country and has its headquarters in Southern California. In the United States, Electra Bikes is synonymous with design, elegance, and comfort., but above all, wellness and fun, as confirmed by its motto #ridensmile. A perfect mix for the upcoming spring.
The allure of California
Thanks to Trek, Electra Bikes lands in Italy with a complete range of traditional and electric bicycles in the name of comfort and customization. These are bicycles that invite you to smile and pedal, as if you were on the beaches of California.
Davide Brambilla, Country Manager TREK/Electra, expressed his satisfaction with the brand's arrival in Italy: «I am very happy to officially have Electra in ItalyIt is a reality on the American market, a leader in the comfort bike category for some time and, since 2014, a member of the Trek family. It is a brand with unique characteristics – continues Brambilla – on the one hand the Californian mood with its wide-handlebar cruiser bikes and, on the other, classic models with timeless charm. With these bikes we are going to satisfy those customers who are more attentive to a product with a refined design, of high quality and which stands out from the crowd thanks to the wide possibility of customization".
Already available
All Electra models have been available in Italy since last February. You can find them at selected Trek retailers and at a selection of the best dealers.
The arrival of the Californian brand in our country comes at an extremely positive moment for the cycling world. Over 2 million units were sold in 2020, with a record number for e-bikes at 280 thousand units. equal to +44% on 2019 (Ancma data).
Electra Bikes produces classic-designed bikes with timeless appeal. It also produces cruiser bikes, American style, with wide handlebars and "fat" wheels.
Electra Bikes produces classic-designed bikes with timeless appeal. It also produces cruiser bikes, American style, with wide handlebars and "fat" wheels.
In this very positive phase, the arrival of the Electra brand in Italy brings with it a very clear message: Cycling benefits both physical and mental health, reduces stress levels, improves productivity and creativity. Exercise, fresh air, and fun are free, and thanks to pedal assistance, you can cover greater distances.
We close with a nice message on the homepage of the site that well sums up the philosophy of the Californian brand: «At Electra, we take inspiration from art, an integral part of our culture, and the details that surround us.We founded this company with the idea that we could always do better, because ultimately, innovation is what sets us apart."
