During a recent chat with Alessio Rebagliati and Chiara Rodino, respectively CEO and marketing manager of Exept, We had been informed of an imminent collaboration with the Olmo store in MilanThis new collaboration was made official on November 24th.
As we did already told, Exept has a very special relationship with the city of Milan. Last year, the partnership with Virgin Active started right from the Lombard capitalA collaboration that has allowed Exept to connect with the vast audience of athletes who frequent Virgin centers throughout Italy every day. Recently the partnership with was made official TRI60°, a Milanese company specializing in triathlon training and, more generally, endurance sports such as swimming, running, and cycling.
In the heart of Milan
The invitation we received stated that we should meet at 6:00 PM at the Olmo store in Piazza Vetra 21, in the heart of Milan. The event was attended by a large number of people. confirming that the Exept brand is increasingly making inroads into the hearts of Milanese cycling enthusiasts.
The evening represented the ideal opportunity for the Finale Ligure brand to celebrate a double collaboration, respectively with the Olmo store from Milan and with Idmatch.
Thanks to the agreement reached with the Milanese store, it is now possible to admire and touch the entire Exept collection in Milan. An entire window in the store overlooking Piazza Vetra has been dedicated to the brand's new arrivals. On the occasion of the official presentation, Exept staff had the opportunity to present the new Supera and Superb road models Free, the Finale e-bike in a limited edition version and the Ponente e-road.
Bike fitting too
As we anticipated, on the occasion of the event on November 24th Exept has also made official its partnership with idmatch, the brand owned by Selle Italia specializing in anthropometric measurement. It is the world's first fully automated, marker-free system for optimal bike fitting.
Soon it will be possible to book a complete bike fitting session at the Olmo store in Milan and be followed every step of the way by Matteo Fontana, the strong triathlete who has been part of the "Exept team" for some time now. Thanks to Fontana himself and Idmatch it will be possible to find your ideal position on the saddle and possibly take measurements to build your own custom Exept frame. Remember, the Finale Ligure-based company specializes in creating custom monocoque frames.
Two Idmatch managers, Antonio Tentonello and Wladimir Teisserie, were present on the evening of November 24th. Same They had the opportunity to show the latest Idmatch news to an attentive and at the same time curious audience.We're talking about the new Footbed insoles, previewed at Eurobike.
