In the competitive world of professional cycling, where technology and performance merge to forge the champions of the future, the partnership between Factor Bikes and the team Israel PremierTech represents a shining example of success and innovationThis collaboration, which began in 2020, is now further consolidated with a multi-year renewal, celebrated in grand style in conjunction with the Tour de France. An event that underlines not only the strength of this bond, but also the shared vision of pushing the limits and redefining standards in the industry.
To celebrate the extension of this fruitful alliance, the Israel Premier Tech riders are racing on the roads of the Tour de France wearing a special kit and, above all, “aboard” Factor OSTRO VAM bicycles in an exclusive edition. watercolor, hand painted. This choice is not accidental: the design of the bicycle, with its vibrant palette of pink and blue, was the inspiration for the special jersey, created by Élie Desgreniers of Premier Tech. The concept behind this bold aesthetic is rooted in Factor's mantra, “Never Status Quo.”, which reflects a constant search for innovation and an indomitable, disruptive spirit.
The jersey, which combines Factor's electric pink with the distinctive blue of the Israeli team, creates a stunning visual impact. The broken grid pattern and distorted pattern are not just aesthetic details, but they symbolize the desire to challenge the status quo, to break the mold and to never settle. A clear message that reflects Factor's philosophy in designing cutting-edge bicycles, capable of guaranteeing top-level performances in the professional group.
The fundamental research and development
“Our team,” said Sylvan Adams, owner of Israel Premier Tech, “is not only a crucial marketing vehicle for Factor, but also a fundamental element in the production process. Direct feedback from riders becomes a cornerstone of Factor's research and development, allowing the company to constantly refine its creations. Factor produces the fastest bicycles in the world, the result of an emphasis on performance and a constant pursuit of innovation. This relationship, unique in the professional cycling landscape, reflects a shared long-term vision, promising many future victories."
Also Kjell Carlstrom, General Manager of Israel Premier Tech, expressed great pleasure in announcing the renewal on the eve of the Tour de France emphasizing how Factor's commitment to world-class bike design and pushing boundaries has been instrumental in the team's success over the past four years, citing Jake Stewart's recent victory at the Critérium du Dauphiné as tangible proof. And the prospect is to see this partnership grow stronger and stronger....
Where innovation meets reality
Rob Gitelis, founder of Factor Bikes and Black Inc, expressed great satisfaction with the continuation of this partnership, recognizing the world's most important competitions as the best testing ground and elite athletes as the best inspirationFor Gitelis, this collaboration is where innovation meets reality, and this is where Factor excels, transforming the challenges of professional cycling into opportunities for growth and continuous improvement.
Factor Bikes, founded in 2007, has a history of excellence. His first carbon bicycle, the 2009 Factor001, was revolutionary in its performance and innovation, establishing the DNA for all future creations: challenging the status quo and pushing the limits of what is possible. Today, Factor Bikes is the only premium bicycle brand in the world to control every stage of carbon production., from concept to final assembly, ensuring an unparalleled level of quality and precision.
This extension of the partnership between Factor Bikes and Israel Premier Tech is not just a commercial agreement, but a statement of intent. It is proof that the combination of cutting-edge technology, innovative spirit and solid teamwork are the key to achieving very important results in the world of cycling.
The Factor range of bicycles is distributed in Italy by the Reggio Emilia-based company Beltrami TSA.
