There are passions that unite and bring our country together. As the Tour of Italy, certainly, but also like the coffee ritual, an integral part of our identity and always capable of enriching our every day…
For the second consecutive year, Faema is a sponsor of the Giro d'Italia with the stated aim of bringing all the flavour and energy of Italian style to coffee and cycling lovers.The protagonists of all the Giro stages are the iconic E61, the E71E, and Faemina, the latter in a Limited Edition Giro d'Italia version. All cycling and Faemina lovers can enjoy an excellent coffee in the villages and hospitality areas and challenge friends to a darts match. While playing, It will in fact be possible to contribute to the support that Faema offers every year to communities in developing countries, through the non-profit organization World Bicycle Relief.
Iconic coffee machines
It's June 1st, 1968. On the road leading to the Tre Cime di Lavaredo, a giant on a racing bike enters a snowstorm and eats up one hairpin bend after another: short sleeves, cycling cap, on his jersey a black block lettering, Faema. He gained nine minutes on the fugitive Franco Bitossi and when he crossed the finish line he handed over six to his rival Felice Gimondi, taking the pink jersey of a Giro he would win hands down. His name? Eddy Merckx…
Three years in a group
Faema, a brand of the Cimbali group (which celebrates its 110th anniversary this year), is thus making its return to the Giro d'Italia, becoming its official partner. A love… rediscovered, because you know, great loves return sooner or later, more fervent than ever.. And it will be like this for the next three years.
As anticipated, within the "villages" present in each stage, Faema talks about its evolution in the name of technological innovation, digitalisation and sustainability, through the products that have marked its growth, some of which are now iconic, other essentials for coffee professionals around the world.
