Focus Italia Group recently presented and introduced a new, revolutionary (for the sector) financial product developed in collaboration with Santander Consumer Bank. This new opportunity, which is specifically called “Ride Forever Infinite Value”, represents a real and effective possibility developed "ad hoc" for the group's bike brands Focus, Santa Cruz and Kalkhoff, with the aim of making the bicycle of your dreams available, making it easier to purchase quickly and cheaply. But that's not all, considering that on the same bicycles With the brands just mentioned, you will have the opportunity to obtain a guaranteed future value that will allow you to pedal a new bicycle… endlessly!


With Santander Consumer Bank
But how does the "Ride Forever Infinite Value" financial product work? Explaining it is really very simple. From now on, anyone who wants to buy a bicycle from the brands Focus, Santa Cruz and Kalkhoff will be able to do so by counting on the possibility of financing the expense in 24 months, with a zero down payment, or by applying the current promotions – such as the eco incentive Focus – and from the moment of purchase the same bicycle will generate a guaranteed future valueThis will mean that after the 24-month financing period, the buyer will be able to choose between three different options: the first will be to replace the bicycle by purchasing a new one, the second option will be to keep the initial bicycle by extending the financing, third and final solution is to fully liquidate the guaranteed future value previously defined at the time of purchase.


On the official website Focus Italia Group There are already some examples available regarding some “Ride Forever Infinite Value” opportunities. applied to specific bicycle models. Always on the web platform of Focus Italia Group also offers a list of authorized Italian retailers who officially participate in the initiative.