The Zecchetto Group is aiming high in the North American cycling apparel market. FZ Import & Distribution Corp., exclusive distributor of the brands Alé and DMT in the USA and Canada, has announced a profound internal reorganization to strengthen its presence and grow with a more modern, dynamic and competitive strategy.
At the top of the new structure comes Alessia Piccolo, already CEO of Alé Cycling, who also takes over the leadership of FZ as Chief Executive Officer (CEO)Alongside her, in the role of General Manager, is American Peter Kukula, a professional with over 25 years of experience in the world of international cycling.
New leadership for a strategic market
The decision to renew the leadership stems from the desire to address the challenges of the North American market with a more direct and effective vision. The United States today represents one of the most dynamic and competitive environments in the world for high-end cycling apparel.The new FZ structure aims to maximize the strength of the group's Italian brands, combining innovation, technology, and unmistakable style.
Peter Kukula brings with him a long career in the industryHe has worked as a brand manager and sales director for some of the most well-known brands in technical cycling apparel, as well as for Shimano North American Holdings, where he managed sales for the Lazer Helmets brand. Since 2023, through his company PKSC Management Group, he has coordinated the American sales network for Time, Alé* and DmtHis market knowledge and the network of relationships he has developed over time represent a strategic resource for the group's expansion.
Efficiency, vision and Italian identity
The new FZ setup is designed to be leaner and more results-oriented. An agile structure, capable of responding rapidly to the needs of a constantly evolving market. The foundation remains the entrepreneurial DNA of Federico Zecchetto, founder of the group, who with his pragmatic vision and drive for action continues to drive the growth of his companies around the world.
FZ's strategy combines operational concreteness and attention to detail, two values that have always distinguished the Italian way of doing business. The aim is to consolidate the positioning of Alé and Dmt as reference brands for American cyclists looking for performance, quality and style.
The words of Alessia Piccolo
«Our goal – declared Alessia Piccolo – is to consolidate the presence of Alé and DMT in North America with a more direct and high-performance approach, remaining faithful to the values that define the Zecchetto family: innovation, passion, and an international vision. We want to become protagonists in this market by bringing the style, quality and technology of Made in Italy to the service of American cyclists».
With this new organization, FZ Import & Distribution is preparing to write a new chapter in its history. A chapter made of strategy, people and ambition: the ingredients with which the Zecchetto Group aims to strengthen the presence of Alé and DMT in the cycling scene of the United States and Canada.
