Never change a winning team. Northwave has renewed its sponsorship and collaboration agreement with for another five years Filippo Gana, which will continue to support the brand until the 2028 season (!), specifically in the development of cycling footwear. The extension of this partnership for such a long period of time once again demonstrates the deep bond between the Veneto-based company and the five-time world champion: a partnership born from the desire to unite and concentrate forces by putting the many years of experience of both into play for a long time to come.
Not just a simple sponsorship, therefore, but a real project aimed at finding together, season after season, the product and technical solutions that best meet the needs of each cyclist. As has happened over the last seven seasons, Filippo “Top” Ganna will work closely with Northwave's R&D department to contribute to the development of the collection's new high-end products: such as the brand new Extreme Pro 3, the ultimate expression of performance and design in Northwave's road/racing footwear.
Research, development and design
“We are truly proud,” commented Gianni Piva, founder of Northwave, “to have a champion of Filippo Ganna’s caliber still on our team. We were there for him Tokyo in 2021 when he won the medal in the team pursuit together with the Italian quartet, and then during the Giro d'Italia, as well as when he set the new Hour record last October. But above all we are proud that he also supports what we do and that he places great trust in Northwave: having him at our side gives us the energy to face the seasons that await us with determination."
Founded by Gianni Piva in 1971, the headquarters are in Montebelluna (the province is that of Treviso), Northwave designs and manufactures footwear and accessories for snowboarding (the latter under the Drake brand) and for cyclingThanks to a philosophy that focuses on the pursuit of innovation, quality, refined aesthetics and sustainable development, over the decades Northwave and its products have been linked to highly successful athletes, both in the world of winter sports and in that of Cycling, establishing itself over time as one of the most successful players in the sports footwear scene.
