Jonathan Milan He is without a doubt one of the most promising riders on the Italian cycling scene. Despite his very young age, he will turn 22 next October 1st, the Friulian giant of the Bahrain Victorious he has already achieved many successes. Including a Olympic title in Tokyo with the Italian quartet, a gold and a silver world in individual pursuit and, “last but not least”, a gold medal always with the pursuit quartet at the World Championships in Roubaix.
the brand Alé, a manufacturer of cycling clothing since 2008, is “linked” to Milan through its sponsorship with Bahrain Victorius. Ad Alé a young, strong, cheerful "face" was needed for the digital campaigns aimed at promoting their collections: and who if not Milan could represent an optimal choice?
Gwatching to the future
Just in these days the marketing and communication office of Alé is starting to plan its releases: on the website, on official social media, and in web magazines with which a specific campaign is being developed. And Milan is already "on the run" in his role as model, testimonial, and ambassador for the collections. Alé. From the mythical Climate, the winter one against the cold and the most severe weather conditions, to the new "custom", the personalized one for the benefit of all amateur teamsA real house specialty for Alé.
«Since its inception – declared Alessia Piccolo, CEO of Alé – our brand offers excellent service for professional cyclists. Thanks to working closely with the athletes, we are able to produce highly innovative and high-performance kits, personalising them with the team's graphics and colours.We make the same teams available to us at every stage of the garment production process: from design to delivery. This is precisely the great experience that we make available to our customers., amateur teams and youth teams, for the production of their next custom clothing."
You know Alé Custom?
The process of designing and ordering custom clothing online Alé Custom is now made extremely intuitive and easy to useWe start from the client's idea, which once communicated will be taken on by the design team of Alé To facilitate the implementation process. After receiving a personalized quote for the project, you can obtain a test kit that is very useful for defining the final graphics.
The customizable collections of Alé there are three: PR-S, PR-R and Prime. The PR-S line It is the one that the brand reserves for those who compete at the highest level. PR-S It was born from the very close synergy with the world of pros, and has the characteristic of enhancing aerodynamics thanks to “Body Mapping” and anatomical construction. PR-R represents instead the natural evolution of a classic Alé Custom, today with new fabrics in terms of breathability and lightness.
Reflective details, “racing” fit and obsessive attention to every detail make this customizable collection a real “must”Finally, it's naturally versatile, adapting to different body types and always ensuring a high level of comfort, fit, and performance once on the pedals. Innovative fabrics have also improved its ergonomics, never overly restrictive, and breathability.
Still speaking about online shops, it is worth remembering that the delivery of any order of products from the collection Alé purchasable through the site is free (in Italy with a minimum spend of 100 euros, in Europe with an order of no less than 200 euros), that you will always have 14 days to proceed with a return with a guaranteed refund, and that all online payments are extremely secure and therefore 100% protected!
