With a very decisive and at the same time fast step, Julbo continues its growth within the Italian sports marketWe're talking about a world-renowned company with 134 years of experience. The French company was founded in 1888 in the Jura department, the birthplace of the French eyewear industry.
Today Julbo is able to offer the market high-tech products ranging from mountaineering to skiing in all its disciplines and facets.The French company also produces high-end glasses for sailing, running, enduro and of course road cycling.
Italy is growing
Four years after the change of strategy decided for the Italian market, Julbo confirms its positive sales trend by closing the fiscal year with a 10% growth compared to the previous oneThis figure projects the second quarter of this year to an all-time high.
Thomas Pellegrino, Sales Director for Europe Med, commented on the positive situation on the Italian market for Julbo.
«We are facing great challenges and we are setting ambitious goals for Italy. Julbo is a technical product dedicated to performance, which boasts over 100 years of tradition and know-how, conceived and designed by those who love sports, for athletes and outdoor professionals and for the most demanding amateurs. We aim to grow together with our partners, for this reason, we need to have a solidly evolving team.».
A new team
As Thomas Pellegrino himself anticipated, it's crucial for the French brand to have a team capable of effectively managing the Italian market. Coordination of Julbo's activities in Italy has been entrusted to Stefano Cronst, who will serve as Country Manager. In your work you will be able to count on the consolidated professionalism of Marta Ripamonti, Account Manager for the Piedmont, Liguria, and Valle d'Aosta regions. Alongside them is Luca Bergamini, selected as the sales representative for Lombardy and Emilia-Romagna.
The new team structure reflects the company's strategic approach to the market, aimed at ensuring organic and sustainable growth., capable of maintaining the focus on the partner by offering training, support for sell-out activities and a level of after-sales assistance commensurate with the quality and values of the brand.
With Pinot and his companions
Remember that Julbo doesn't just make glasses, it also makes helmets. The French brand also has a strong connection with cycling. Da this year la Groupama-FDJ, the team led by Marc Madiot, will use Julbo helmets while in 2024 glasses will also be added to the helmetsThe situation is different for the continental formation of the French team which dominated the international scene in 2022 with lenny martinez, Romain Gregory and our Lorenzo GermaniThe continental team riders will be using Julbo helmets and sunglasses this year.
