Just1's exhibit at the recent EICMA show in Milan had many meanings. First, of course, the importance of being there, of being there well, and consequently of showcasing its production of helmets, apparel, and accessories for the two-wheeled world to the public and industry professionals. Second, The 2021 edition of the Milanese show also marked the brand's tenth anniversary. That right on the occasion of EICMA 2011 had the opportunity to present itself on the marketTen years of great activity, ten years of great victories on the racetracks of some of the most important events in world motorsport. Ten years of growth on the market and constant appreciation by the general public of enthusiasts.
Glasses, helmets and clothing
But this year J1 was at EICMA also to "reaffirm" its commercial interest and current and future focus on the bicycle sector. It is in fact nothing new to highlight that the Pistoia brand already has a specific range of glasses for performance sports and specific for cycling (the model is called Sniper). Iworn in competition, successfully and throughout the season, from the very strong Astana representative Alexey Lutsenko.
In addition to glasses, on the occasion of the last Italian Bike Festival in Rimini Just1 has announced the upcoming launch of a collection of helmets and another of cycling clothing.A growing trend, that of cycling, in all its forms, deserves to be embraced and then supported by offering original, quality accessories to the market. These two characteristics are very much in J1's DNA.
Alexey Lutsenko was the first rider to wear Just1 accessories Just1 Sniper Glasses Just1 Helmet J-Hyper
Lutsenko was the first testimonial for Just1 Just1 Sniper Glasses Just1 Helmet J-Hyper
Style, comfort and safety
As previously mentioned, J1 celebrated its first tenth anniversary at EICMA. Tony Amoriello, the brand's founder, a former motocross rider and team manager for top-level sports teams, has successfully combined quality, design, originality, and innovation.Our passion for motocross and for the world of two wheels in general has allowed us to design, create and develop products that include everything needed to achieve top-level sports performance. And this, without ever compromising the riding experience. We have always paid particular attention to detail. This aspect helps make the Just1 collection a perfect blend of style, comfort, and safety.
