Since its inception, KASK has proven itself to be a brand capable of revolutionizing the way of developing, designing and manufacturing high-quality helmets dedicated to the world of sport and safety. However, innovation does not pass exclusively through products but also through "tools" that a company uses to present itself to the public. At Kask they know this well and for this very reason the Chiuduno company recently presented its new place.
This is not an aesthetic restyling of the previous site, but something totally new.This is, in fact, an important step in the digital transformation process undertaken by the Bergamo-based company to innovate the way it presents itself to end users.
Close to the customer
In HELMET They are extremely aware of how important it is today to have points of sale where the end consumer can find and choose their helmet, thanks also to the valuable support of the retailer. However, it is often not easy for consumers to reach the points of sale, as they are far from their home, or find the helmet in the size and color you want.
To respond to this problem, KASK has chosen to combine the stores of distributors and retail partners, whose role remains fundamental, a new website with a renovated space dedicated to e-commerce. An area dedicated to sales, where users have the opportunity to purchase all KASK products from the three lines of the sports section. A showcase containing all the products available in different sizes and colors, including accessories. It's important to remember that this section is currently only available to users in Europe.
Wanting to tell your story
For KASK, the new website isn't just a tool to showcase the latest product innovations. The company intends It must also be a virtual space through which one can tell one's storyIn addition to having immediate access to product purchases, users can browse the pages featuring the experiences of KASK athletes and ambassadors, with content that explores their passion for sport and the various disciplines, demonstrating how KASK products support every athlete, whether professional or otherwise. There is also no shortage of behind the scenes and insights into the history of KASK and the process that brings the finished product to the athlete. Remember that KASK is the team's technical partner. Ineos and that all the successes of the British team were achieved by athletes wearing their helmets.
«This new space represents a very important turning point for us – explains Diego Zambon, General Manager of KASK – thanks to this digital transformation project, We will be closer to the customer's needs, quicker to respond while creating a place where KASK can be talked about., not only through products, but also by providing insights and testimonials from athletes and testimonials. A space has been created that we hope can be a new strength in presenting our helmets and their history to all sports lovers».
The new website is now available in five languages: Italian, English, French, Spanish, and German. Among the many services offered, a store locator that allows the user to view a list of the most important KASK product retailers in the world and find the one closest to you.
