Forty thousand sandwiches were distributed in the hospitality areas and at stands in the start and finish villages. 200 kg of bacon, 400 kg of "Giusto" turkey, and 500 kg of "Benvenuto" high-quality cooked ham were sliced for tastings. Truly significant numbers that certify the success achieved by Kometa during the last Giro d'Italia.
Over the years, cycling enthusiasts have come to know the name Kometa by associating it with the current Team Polti-VisitMalta. The family's agri-food business Pedranzini, among the most innovative in the production of cured meats and meats in Europe, has been a partner of the team led by Ivan Basso and Alberto Contador for several years, even becoming the second name on the jersey. Last year, Kometa decided to add the role of official partner of the Giro d'Italia to its role as team sponsor. strengthening its commitment to promoting a food culture in which the combination of taste, quality and well-being wins.
The emotion of the Giro
For the last Giro d'Italia, Kometa launched "La Buona Vita con Kometa al Giro d'Italia" (The Good Life with Kometa at the Giro d'Italia). This initiative brought many guests to experience the magic of the stages from a unique perspective. Let's talk about Olympic champions like Igor Cassina and Giovanni De Gennaro, just to stay with the Summer Olympic Games. Moving on to the winter ones, champions of the caliber of Martina Valcepina, Riccardo Lorello and Lucia Dalmasso, promising youngsters like skeleton athlete Alessia Crippa, Paralympic stars like the Paris 2024 table tennis gold medalist Matteo Parenzan and the Paralympic Alpine Skiing World Championship medalists Martina Vozza and her guide Ylenia Sabidussi have had the opportunity to experience the Giro from the inside.
There was also space for the singer-songwriter and guitarist Omar Pedrini, guests of Kometa during the stage starting from Alessandria. Each of them had the opportunity to experience an intense day, from the departure procedures with the signature sheet, to the meeting with the team at the buses, seeing the riders pass by on the route and then waiting for them at the finish line and be able to experience first hand the emotions and great values transmitted by a timeless sport like cycling.
Word to Kometa
Filippo Negri, the brand's country manager for Italy, tells us what the three weeks of the Giro were like for Kometa. He followed all the stages of the Corsa Rosa from Calabria to Friuli Venezia Giulia, up to the epilogue in Rome.
"We believe in cycling because it represents authentic values such as commitment, passion, team spirit, and attention to well-being," said Filippo Negri, "the same values that guide Kometa every day. Through our support of the Giro d'Italia we want to promote greater awareness of the importance of a balanced lifestyle., where sport and healthy eating both contribute to health and quality of life. The great enthusiasm seen among the spectators at each stage, the participation in events, and the affection received in the Giro villages confirm the strong bond between people, sport, and the culture of good nutrition that Kometa strives to promote every day.
Let's close with some numbers. If the stage victory was missed, even if it was almost achieved on the occasion of the Giro's arrival in Milan, significant numbers arrived on the web and social front with over 2,44 million overall content views, 12.317 interactions generated, 1.092 organic followers acquired on the Kometaitalia account on Instagram, and a 40,6% increase in unique visitors on LinkedIn and a 20,1% increase on the Kometa page.
