Extragiro he doesn't sit on his hands, on the contrary. Imola World Championships of last year, were not a point of arrival, but of departure and the Tricolors of last summer a passage towards new goals, towards a project that makes the path of the world championship something in progress, an idea that is taking shape over time and which is destined to become a meeting point for all enthusiastsi. How? Through a permanent route, a circuit that any enthusiast can tackle whenever they want. The circuit will have both paper and online resources, not to mention the necessary road signs, which are currently being completed.
Marco Pavarini He had already understood after the World Championships that the circuit deserved a further step. The organizers and the local area showed great sensitivity, given the attention it had earned from cycling tourists. Despite the days getting colder and colder, countless people flocked to those roads in cycling gear to ride them, appreciate them, and imprint them in their memories. We couldn't stand still, making it a Permanent Circuit was a must.
A promotion that must continue
The track is identical in every way to the one used for the World Championships, even if «when it is not possible to enter the Autodromo – explains Pavarini – it will be possible to easily bypass it, but it is a detail of a wide-ranging project, which has a clear objective in the field of tourism promotion of the area by guaranteeing that little something extra that can only be achieved through constant commitment».
This is a significant aspect. There are many permanent trails in Italy, both in the North and the South. In most cases, however, once they're built and inaugurated, put on paper, and added to brochures made available to tourists, they simply sit there, inert. This isn't the case with the Imola trail: it's a work in progress, in which the Emilia-Romagna Region and the Tourist Board are key players.We have to make it live – Pavarini continues – involve tourism operators as much as possible so that they can act as spokespersons throughout the world, insert it into the widest range of digital platforms, make it an idea that can be a driving force for other ideas."
New competitions in the pipeline
Those ideas that Pavarini already has clear in his head: «The permanent path will not be static but will have to evolve with other traits. For example We are thinking of doing the same thing with the 1968 World Championship track, the one won by Adorni. A partially different path from that of 2020 with the climb of the Three Mountains And this is just one example, it can evolve with other traits, indeed it must. Everyone has been able to admire the beauty of the places we have visited on TV, now those who have watched can become protagonists in those same places."
The route has had a resounding success in competitive racing, first with the World Championships and then with the Italian Championships. Its use in competitions doesn't stop there: "There are other projects in the pipeline, without forgetting that the last one passed through it U23 Tour as well as the Romagna MTB Rally. It must be clear that this circuit must become a reference for the territory and "of" the territory, something identifying and qualifying, for which a continuous work flow commitment can also be developed."
The presentation in autumn
A work that continues, for which Pavarini is also thinking of a reference brand and which will take its next steps in the fall, when it will be officially presented to the press and a reference website will also be launchedIt is also through initiatives like these that the values of a territory become a shared heritage and a global attraction.
