In these days Briko is the protagonist on the streets of Tour of Italy with the Bardiani CSF FaizanèThe boys directed by Bruno and Roberto Reverberi they wear two top-of-the-range designer products while running Brico: the Starlight glasses and the Quasar helmet with the unmistakable cyclamen inserts that make them immediately identifiable in a group.
The importance of safety
The desire for the Giro, but above all the good weather, makes people increasingly want to pedal.However, the road often hides many pitfalls that can create serious dangers for cyclists. The issue of safety is therefore becoming increasingly important, an aspect that Briko cares so much about, to the point that they have created a specific service called “Briko Road Protection”. This is a completely free service reserved for those who purchase a Briko helmet. It provides for an insurance policy that offers medical assistance, legal protection and civil liability, which can be activated following the purchase of the helmetThe insurance is also valid for scooters and can be activated until December 31, 2022.
Briko has launched some new products for the summer: this is the Jerseyko Stripes jersey The Sismic Led black helmet And finally the Sirio Photo glasses
Briko has launched some new products for the summer: this is the Jerseyko Stripes jersey The Sismic Led black helmet And finally the Sirio Photo glasses
Testspecial imonials
To present the "Briko Road Protection" service in an original and direct way, the company has chosen two unique spokespeople: Johanna Maggy, a Pilates and yoga instructor, and triathlete Daniel Fontana, both avid cyclists. The aim is to explain the concept of road safety on bicycles in a simple and effective way through videos, posts and stories published on Briko social media channels..
The service was promoted through a bike ride through the beautiful hills surrounding Varese. On this occasion, Johanna Maggy and Daniel Fontana talked about the objective risks that one runs once in the saddle., offering valuable advice and suggestions on how to proceed wisely and deal with any type of problem or inconvenience.
The two athletes' advice will certainly be very useful to cyclists, but the advice remains to activate the "Briko Road Protection" service which, it's worth remembering, is available completely free of charge for those who purchase a helmet.
Lots of new features
To better accommodate the growing desire for cycling, Briko has presented several new products for the summer that perfectly combine design and safety. We are talking about the Teke road helmet, the model urban Sismic Led and Sismic X and Akan MTB helmetsThese can be paired with Sirio Photo glasses. There's also no shortage of new clothing options, with a selection of five technical jerseys: Jerseyko Stripe, Jerseyko Abstract, and Jerseyko Over for men, and Jerseyka Stripe Lady and Jerseyka Bloom Lady for women. Each kit can be completed with the Classic Glove 2.0 cycling gloves.
All products have been developed with great attention to safety, without forgetting style and design. Maximum care has also been placed on the quality and choice of materials to guarantee athletes high-performance results and maximum comfort..
