In the days leading up to the Course by Le Tour, an event that was intended as a tasty appetizer for the women's Tour de France scheduled for 2022, Liv announced that it has extended its technical sponsorship of the Liv Racing WolrdTour. We remind you that the Italians are part of the team Sofia Bertizzolo e Soraya Paladin, the latter fresh from an Olympic call-up.
The sponsorship extension followed another important piece of news. Liv will debut as title partner of the Women's cycling's Tour de France in 2022 sponsoring the ranking intended to reward the best young person.
The best for women
Phoebe Liu, chief branding officer of Giant Group, the global company that includes Liv, said: "The extension of our sponsorship of the Liv Racing World Team confirms our commitment to offering women more and more opportunities to compete in road cycling. We work with women at all levels, from beginners to professionals," Liu continued, "and This partnership best represents the way we work every day to create products increasingly innovative products aimed at the female world, such as the new Langma Advanced SL Disc 2022.
"The women on our team are an essential part of our research, design, and development process. We're proud of what we've accomplished and excited to continue creating new products."
A word from the team
Eric Van den Boom, The WorldTour team manager expressed his satisfaction: "Our team was founded in 2009 and is deeply rooted in women's cycling. Many of the team's successes have been achieved together with Liv, and we are thrilled to begin this new phase together. We have repeatedly demonstrated our commitment and support for women's cycling, both recreationally and professionally. The level of ambition we place in growing women's cycling He is very tall and fits perfectly with our team's goals."
Finally, we'd like to share another piece of great news with you. The team was recently featured in "The Run Up," a web series that provides a behind-the-scenes look at the team's preparation for La Course by Le Tour. You can soon watch the video by clicking here. here.
