Look is one of the most iconic and innovative brands in world cycling, responsible for the invention of the clipless pedal, the creation of the first carbon frame and the first one-piece carbon track frame. We are therefore talking about a world leader in cycling innovation.
Look at the pros'
Just to stay in the world of road cycling, this year the French brand is the technical partner of several WorldTour teams including AG2R-Citroen, Astana Premier Tech, Lotto Soudal, Movistar, Cofidis, B&B Hôtels-Vital Concept p/b KTM, UAE Team Emirates, the team of the last winner of the Tour de France Tadej pogacar.
During 2021 they will run on Look bikes the athletes of the French team Nippo Delko One Provence.
Objective Tokyo
The French brand's activity is not limited to the sponsorship of professional teams but also involves athletes from other disciplines. The officialization of the collaboration with Alice Betto, a strong Italian triathleteWe're talking about an athlete who has been competing at the elite level for over a decade. Throughout her career, she has achieved several prestigious results, starting with her first World Cup podium in 2013 with a silver medal in Alicante. She also placed second in the ITU Triathlon Olympic Qualification event in 2019 and is now working hard to achieve her Olympic dream as the 2019 season approaches. Tokyo 2021.
Welcome to the Look family
«I am happy to be supported by such a brand and join the Look family Alice declared – I'm ready to pedal together towards ambitious and stimulating goals."
Alberto Fumagalli, Marketing Manager of Look Cycle Italia added: "We are extremely happy to welcome Alice to the Look family. This partnership It's another big step for Look in the world of triathlon with our products represented at the highest levels of competition. We hope that our support for Alice will help her achieve her goals this year; we'll be cheering her on!
Look 795 Blade RS Disc
In her training and especially in competition, the strong Italian triathlete will be able to count on Look's top model. We are talking about the 795 Blade RS Disc. To celebrate this prestigious partnership a particular color was chosen that we could define as “Carbon Champagne”, elegant but at the same time aggressive. Alice Betto will also have at her disposal a double set of wheels: the Corima MCC DX 47 for racing and Look R38 for training.
The next goals are the Miyazaki and Arzachena World Championships, the World Triathlon Series in Yokohama e Leeds before he could focus on the career-defining goal: the Tokyo Olympics.
