At Look, they will long remember 2022, which is slowly coming to an end. As everyone will remember, the cycling season had opened with theexclusion of Gazprom-RusVelo from all races due to Russia's invasion of Ukraine. A decision that affected not only athletes and team personnel, but also Look itself, which supplied the Russian team with bicycles. The French company did not sit idly by and within a few months he created the conditions to return to cycling and above all through the main door, that of the WorldTour. In fact, a few days ago it was announced that starting from 2023 Look will supply bicycles to Team Cofidis, one of the historic teams of French cycling.
The return to the WorldTour follows a few months after the announcement of the technical partnership with USA Cycling and its USA Track Sprint program.
Not just males
The agreement between Look and Team Cofidis will last several years and will not only concern the men's team but also the women's team and the paracycling team, the true pride of Cofidis.
It should be remembered, however, that the relationship between Look and the team led by Cédric Vasseur has lasted for several years. Since 2010, the French team has been using Look Keo Blade Ti pedals.This year, however, the men's and women's teams used the following Corima wheel models: MCC DX, WS Black DX and WS TT DX.
Mutual satisfaction
The agreement was welcomed with great satisfaction by both parties. The first to comment was Federico Musi, CEO of Look Cycle and Corima.
«We are proud to announce this long-term partnership with the Cofidis Team – he declared – which will allow riders to benefit from the entire range of Look bikes, pedals and wheels CorimaWe are also particularly excited to be able to contribute to the diversification and expansion of the cycling community by supporting the women's team and the development of the paracycling team. Promoting "Made in France", French know-how and a heritage of excellence alongside a prestigious and historic team like Cofidis It's a real honor."
A word from the team
The first statements from the French team could only come from Cédric Vasseur, General Manager of Team Cofidis.
“We are thrilled to give our riders,” he said, “the opportunity to ride Look bikes for years to come. This new partnership is a further step in our team's development towards performance. We are also proud to use 100% French high-tech products. We are confident that the agreement between Cofidis and Look will provide our men's and women's teams and the para-cycling team the best products for all disciplines, from road to track to dirt».
We close with a brief historical note that also offers hope. The first success of Look pedals in professional cycling dates back to 1984, thanks to Bernard Hinault. The French ace was also the last Frenchman to win the Tour de France in 1985.Who knows, maybe after all this time the time has come to see a Frenchman on the top step of the podium again, perhaps riding a Look bike.
