Claudio Marchisio, former footballer and flag bearer of Juventus and the national team, has always been a true example for his values, both on and off the pitch, has recently signed a specific partnership with Basso BikesAfter retiring from football, Marchisio discovered a passion for cycling… And from that day on – as often, very often happens – it was a real crescendo of emotions and a desire to improve. It's no coincidence that the "Little Prince" – this is Marchisio's nickname – It well demonstrates values such as respect, coherence, dedication,reliability and Italianness: a set of characteristics that are historically fundamental also for Basso.
This strong will to reach an agreement stems from the desire to "convey" these shared values and principles. And so Claudio Marchisio is already a new spokesperson for the Veneto brand, with the clear objective of developing common synergies with Basso's marketing office in various initiatives and projects.
Consistency and Italianness
Basso Bikes, an Italian brand founded in 1977 by Alcide Basso, produces and sells medium and high-end racing, gravel, and e-bikes, with a commercial presence in over 25 countries worldwide and a network of over 400 dealers. The company's headquarters are in San Zenone degli Ezzelini, in the province of Treviso, a few kilometers from Bassano del Grappa.The production department is located in Dueville, in the province of Vicenza.
The Basso Bikes brand, still owned by the Basso family, belongs to the group Stardue, a company which also incorporates the Lee Cougan MTB brand and the Microtech components and accessories brand.
Claudio Marchisio (Turin, January 19, 1986) he boasts 320 appearances in Serie A, having tied much of his career to one team, and what a team: Juventus. With Juve, Marchisio won seven consecutive Serie A titles, one Serie B title, three Italian Super Cups, and four consecutive Italian Cups. Internationally, he made 73 appearances in the Champions League and Europa League, scoring three goals (in the 2014/2015 season, he was named to the UEFA Champions League Team of the Year). A regular in the Italian national team from 2009 to 2017, Marchisio has made 55 appearances and scored 5 goals for the Azzurri..
