Matteo Cavazzuti is the new marketing manager of Pierer e-bikes, a new start-up that owns the Husqvarna, GasGas, and R Raymon brands. A new project but with a solid starting point, The goal of this startup is to forcefully enter the electric mobility market.
We speak with Matteo who explains to us what the objective of Pierer e-bikes is and How does it intend to enter a rapidly expanding market such as that of electric bicycles?.
«We must consider Pierer e-bikes is like a start-up despite the advantage of having a well-trained and highly qualified working group within the company», thus begins Matteo Cavazzuti.
Then he continues: «It is to be considered year zero, the market is in great expansionIt was even before Covid, but the end of the health emergency gave it a big boost."
Is it possible to predict possible market downturns?
For the moment the e-bike market shows no signs of slowing down, also because it has just started and is in a phase of growthThose who were already passionate about the world of pedals remain attached to road products, ours is a different type of customer.
How do you plan to enter this market?
Being born from already launched companies, the modus operandi for the part of sales to the public remains the sameWe do not have a website for product distribution but we rely on businesses that are subsidiary of car or motorcycle dealershipsWe've seen that our end customers need support at every stage, from sales to assistance.
Do all your dealers have the support part?
Certainly the support part of our dealers must be thereFor example: a dealer in Brescia opened his e-bike store, the sales concept remains that of a dealer but with a workshop for mechanical assistanceWe are in fact making a selection of our resellers because the assistance part is at least as important as the sales part.
You are the marketing manager for Pierer, which includes these three brands (Husqvarna, GasGas, and R Raymon), but will these companies split up in the future?
In this new adventure I will be the marketing manager for all three brands. It cannot be ruled out that in the future these roles could be diversified by implementing a marketing manager for each of the companies.. Right now we are still at a standstill as far as new product launches are concerned, a bit like everyone else.
With what consequences?
The lack of material makes this phase difficult, then we add to this the uncertainty of the market because in numbers, if we want, they are a little "doped"We don't yet know exactly which products to develop or push forward. For example, R Raymon and GasGas currently have very similar ranges, but we aim to diversify them in the future.
