The Merida bike brand is one of the most structured global players in terms of number of bicycles produced and overall turnover. announced a multi-year extension of its commitment to the team Bahrain Victorious di Sonny Colbrelli, Jonathan Milan e Damian Caruso.
Merida Bikes has been alongside the team since 2017, the season of its foundation, representing a true integral partner of the team over the yearsMerida will therefore continue to supply the Bahrain Victorious team with its bicycles, but also to provide that fundamental “service” in terms of continuous innovation… Invaluable in today's cycling: a technical innovation that Merida successfully carries forward into the world of professional cycling together with historic brand partners such as FSA, Vision, Prologo, Continental and Shimano.
A technical challenge won
«Since our first day of racing – said Milan Erzen, the team's CEO – Merida was an integral part of this project. Merida has always provided us with the best possible technical equipment, and has always had the approach and desire to constantly innovate Counting on the feedback from our athletes. We concluded an incredible 2021 season, a testament to our excellent relationship with the Taiwanese company. We are therefore excited that the project can continue in the future so that we can achieve many more prestigious victories together.».
"Since 2017," replied Wolfgang Renner, CEO of Merida Europe, "we've been able to become part of this great team. And looking back, we're proud to say we've had five successful seasons... Over the years, we have been able to witness the team's exceptional progress joining them and celebrating many great successes. Now another racing season has just begun, and we We are thrilled to be able to confirm our continued involvement in the team: by continuing to work closely with experienced staff and fantastic riders, we will undoubtedly do our best to enable the team to achieve ambitious new goals."
