«The distribution of gadgets and prizes is an excellent marketing strategy that allows you to pamper customers and collaborators, keeping their interest in their business very high and at the same time making them always feel important...». We introduce this in-depth study of ours linked to the world of personalized products, and in particular those specific for sports awards, by quoting this statement – a true "company motto" – of Gian Luca Pellegrini, founder of Morfeo Gadget, along with his sons Riccardo and Nicolò.
Morfeo Gadget is a Friulian company based in Fiume Veneto, in the province of Pordenone, specializing in the design and customization of sports awards, gadgets, and corporate gifts. But the daily activity of this company differs greatly from what might simply come to mind. Thinking generally about standard products for event awards. Let's find out why... and to do so, we had the opportunity to delve deeper into the topic with Riccardo Pellegrini, the Chief Operating Officer of Adimo srl, the company responsible for Morfeo Gadget.
Riccardo, tell us something about the history of your company.
Adimo was founded to revolutionize the world of customized products. Adimo 3D Solutions comprises, as they say in the industry, four business units: actual divisions, all four specializing in processes that require the use of 3D printers. These are Toiomoro, Oltre Industrial, Omida Design and Morfeo GadgetAnd it is precisely the union created between the 3D printing process and our experience that puts us in the ideal position to create quality, personalized objects immediately available to the customer.
Let's delve more into the specifics of Morfeo Gadget. Customization and flexibility: why focus on these features?
At Morfeo Gadget, we cater directly to anyone, such as cycling event organizers, who need trophies, medals, or commemorative plaques for their awards ceremonies. But the aspect that most differentiates us from the rest of the offerings on the market is the maximum flexibility and customization that we can achieve. By leveraging the production of these same objects with our 3D printers. We currently have 120 of them in operation. Our quality, our main characteristic, is in fact our ability to best interpret the client's needs, often providing inspiration based on our experience, with the goal of creating a unique, personal trophy that is strongly symbolically linked to the context in which the event takes place. Furthermore, we are very fast in production and have no minimum order quantities.For us, there's no warehouse. Everything we produce is shipped quickly to the customer.
And then there's the environmental issue, which you invest in and which you try to orient your business towards...
This is another fundamental aspect. Another priority, and one that is extremely distinctive for us... For our trophies, our medals, our plaques, and in any case all the objects we produce, we use only and exclusively bioplastic, specific materials specially developed with the main universities derived from the transformation of renewable natural materials and immense derived, unlike traditional plastic, from petroleum. This material does not release CO2 into the atmosphere during processing., is extremely durable over time and allows us to have no production waste. And as if that weren't enough, at the end of their life, all our objects produced with this bioplastic can be compostable and biodegradable. We can affirm that Morfeo Gadget products represent a victory both for the environment and for our client companies.
Morfeo Gadget and the world of cycling: why should an organizer consider your trophies, plaques, and medals?
Well, let's take a step back. Our family has always been passionate about cycling. I've always been. I raced up to the junior category, then I realized that cycling would remain a passion, one that taught me so much, and I dove into the world of work. Why should an organizer contact us? Because we can give added value to its manifestation, creating prizes that become true icons. But not only that, we can also create promotional gadgets, extremely original and sustainable with regards to environmental issues. Our designers are perfectly capable of interpreting any customer wish, transforming a simple idea into a unique and original commemorative object. We set no limits.
What are some examples of your trophies that have already reached the podium at cycling races and events?
I must admit that in these first years of my career, I've had many opportunities to work in the cycling world. Among the many, I remember the awards for the National Youth Meeting, the Giro del Friuli Venezia Giulia for juniors and then for the under-23s, the Giro Rosa della Campania, the Triveneto Youth World Championships, the Italian Youth, Junior, and Under-23 Team Time Trial Championships, and many, many others. I would like to mention them all as a sign of recognition for the trust placed in us but we would risk writing so much.
«For the Youth Meeting – he concludes – we created a real cork-colored stopper that was then available in many formats, from trophies to medals, to key rings that sold out like hotcakes! The Meeting took place between Valdobbiadene and Conegliano, in the homeland of Prosecco… you will understand well... As for the Giro Internazionale del Friuli Venezia Giulia, our region, we've produced some very evocative trophies featuring a stylized regional profile that can rotate 360° on its base, symbolizing the concept of the Giro. The "chronometer" trophy for the Italian team time trial championships is also very beautiful. In short, each one is more beautiful than the last.
