Muc-Off in Italy: Beltrami now exclusively distributes

28.11.2023
3 min
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The British Muc-Off, a brand of absolute reference when it comes to the design and production of specific products for bicycle maintenance and care, recently announced the definition of the exclusivity of its distribution collaboration in Italy with Beltrami TSAThis agreement marks the beginning of a new and exciting chapter for the English brand in our country: an important collaboration and partnership with a long-standing commercial partner…

Beltrami TSA, already well active with the team of Muc Off, will continue to support specialist retailers through a wide range of solutions, both for sales and for workshop operations. The goal will increasingly be to provide high-quality products and support dealers' operations to ensure they always receive impeccable service. Beltrami TSA customers will benefit from the displays already planned and successfully implemented in the United States, the United Kingdom and other parts of Europe. 

Muc-off also works with WorldTour teams, such as EF Education-EasyPost
Muc-off also works with WorldTour teams, such as EF Education-EasyPost

Partnerships with the pros'

Muc-Off, always at the top when it comes to offering eco-friendly products for the care and cleaning of bicycles, has stood out – since 1994 – for its environmental commitment, having recently achieved a truly significant ecological goal: Over 200 tons of plastic saved thanks to refill initiatives and the launch of the revolutionary Punk Powder, the first plastic-free bicycle cleaner.

The wide range of products offered is widely appreciated by cyclists of all fields and specialties. Without forgetting that Muc-Off is also a technical partner of important professional teams, such as the INEOS Grenadiers, the EF Education Easypost, and the Commencal Muc-Off, confirming the quality of their products. Among the latest additions to the vast Muc-Off range is the Silky Suspension Serum, designed to reduce friction on the suspension, thus significantly improving performance.

Rob Hardie, International Sales Manager Bicycle at Muc-Off
Rob Hardie, International Sales Manager Bicycle at Muc-Off

A “first class” service

«After years of presence on the Italian market – declared Tim Bayley, sales manager for Europe and Asia Pacific of Muc-Off – We are extremely excited to be able to collaborate exclusively with Beltrami TSATheir dedication, collaboration and professionalism give us confidence in being able to offer all interested and involved retailers the best retail solutions, providing training for both retailers themselves and consumers, and global marketing activations, thus helping to grow the Italian market».

Beltrami has established a contract for the exclusive sale of Muc-off products in Italy
Beltrami has established a contract for the exclusive sale of Muc-off products in Italy

The exclusive distribution agreement between Muc-Off and Beltrami TSA is already active, offering immediate benefits and a "first-class" service to all cycling enthusiasts in Italy.

Beltrami TSA