The English brand Muc-Off, a leading manufacturing company in the production of products for the care and cleaning of bicycles and motorcycles, recently announced that it has reached an important partnership agreement with Italian Bike Festival 2023.
IBF, which we remind you is scheduled from 15th to 17th September inside the Misano Adriatico circuit (Misano World Circuit – MUC), in the last few years has established itself as one of the most important events, exciting and engaging at an international level, expecting to attract over 45.000 visitors and 500 exhibiting company brands this year.
In addition to the exhibition and product testing, the Italian Bike Festival will also feature events and activities for all types of cyclists. Above all the schedule and the competition program The Yellow Cycling which includes the organization of a 102-kilometer Gran Fondo. Added to this is a gravel gathering with two routes, 62 and 95 kilometers respectively. Finally, a cycling event open to all along the beautiful Romagna roads near the town of Misano Adriatico.
Cleaning stations
And to theItalian Bike Festival This year Muc-Off will be working alongside the Beltrami TSA team (the official Muc-Off distributor for the Italian market, also present in the expo area). It will exhibit the complete range of cleaners, protectors, lubricants and tubeless products and puncture protection. But that's not all: as IBF's official cleaning partner, Muc-Off will provide a fully-fledged bike wash station. Where all cyclists will be able to use a fleet of pressure washers free of charge to quickly and safely remove dirt from their bikes after the race or the bike tests just completed.
All cleaning stations will be powered by a concentrated version of Muc-Off's popular pink Nano Tech Bike Cleaner, diluted with water to reduce CO2 impact and save plastic. This product is developed as part of Muc-Off's Project Green initiative. A commitment that has seen the brand reduce single-use plastic consumption by over 200 tons from the date of market launch in 2020.
«The Italian Bike Festival – declared Alex Trimnell, CEO of Muc-Off – has built a strong following over the past few years, always having something new to offer to every enthusiast who decides to take part. A festival perfectly aligned with our brand. Our goal will be to get people out on bikes and have fun thanks to our support. Helping cyclists get the most out of what promises to be a fantastic festival».
