The world of cycling is constantly evolving, not only in terms of performance, but also in terms of style. And Pinarello, one of the most iconic brands in the industry, knows this well...
The Venetian company, synonymous with elegance and innovation, has recently expanded the color options for its flagship bikes, the Dogma F and the GR Dogma, offering cyclists even more opportunities for personal expression.
The Pinarello Dogma F, the flagship of the road range, welcomes four new colors that are added to the original offering. deals with the refined shades Luxter Grey, Luxter Amber, Luxter Blue Shiny and Luxter Grey MattThese options enrich an already rich palette, which includes the original Edge Crystal White, Luxter Venice, Starry Red and Black on Black, presented at the time of launch. The introduction of these new shades not only updates the aesthetics of the Dogma F, but reflects Pinarello's growing attention to detail and design., elements that have always distinguished the brand in the cycling panorama.
MyWay: “custom”… without borders
The real heart of this initiative is the update of the Pinarello MyWay customization platform. Already known for the ability to customize the Dogma X and Dogma F, MyWay now extends its infinite options to the new Dogma GR, the road bike that combines performance and versatility. The platform is also enhanced with the new MY26 gradient paint finish, which offers an additional level of uniqueness.
The Pinarello Dogma GR, initially launched in three colors (Interstellar Grey Matt, Luxter Blue Shiny and Black on Black), benefits significantly from this update. Cyclists choosing this model can now draw on a wide range of combinations, including two brand-new shades, Starry Red and Turquoise. These options are joined by a new monochrome finish, designed for those who prefer a more minimalist and clean aesthetic.
Artisanal and digital experience
The experience offered by MyWay goes far beyond the simple choice of color. Through a realistic 3D configurator, users can visualise their creation in an engaging and interactive way., before it takes shape. Each design, once finalized, is considered a true work of art. Not surprisingly, the creation of these custom frames is done entirely by hand, at the Pinarello headquarters in Villorba, Treviso.
The production of MyWay frames is a meticulous process, carried out only by the brand's most experienced and qualified painters, some of whom have over thirty years of experience. This dedication to craftsmanship ensures that each bike is unique and reflects the passion and craftsmanship that distinguish Pinarello.The updated system allows you to choose from a total of six different graphic layouts, two gradient options, twenty-six different colors, five decal types and two finishes, ensuring unprecedented customization.
In an age where the bicycle is not just a means of transport or a sporting instrument, but also an extension of one's personality, Pinarello proves to always be at the forefrontWith the expansion of the color options for the Dogma F and Dogma GR, and the evolution of the MyWay platform, the Venetian brand thus strengthens its commitment to offering products that combine technology, performance, and an unmistakable style.
