CAMPAGNOLA CREMASCA – The “Deda Cycling Club” is the name of the community created by Deda Elementi to “pamper” those who have purchased a premium component from the Lombardy company.
We'd heard about it at Eurobike during a meeting with Fabio Guerini, marketing manager at Deda Elementi. We were so curious, we decided to delve deeper into the topic with a visit to the company.
As mentioned, Deda Cycling Club is a real community reserved for owners of the brand's premium products. This specifically concerns the integrated handlebar Alanera RS, of the Omnium track one, of the RS4 wheels, SL5, SL7 and Hero RS, the latter a time trial bike.
What is the genesis of the Deda Cycling Club?
The Deda Cycling Club was founded with the aim of creating a meeting point for owners of our premium products. Today, a bicycle component, such as an integrated handlebar or a wheelset, is no longer seen by us at Deda as a simple product that is an end in itself.It's something more. Since it's a premium product, it must guarantee its purchasers access to additional benefits. These can be guaranteed by technology, but also the possibility of being able to live exclusive experiences.
Let's go in order: how do you join the Deda Cycling Club?
When purchasing a premium product, The buyer will find a card with the relevant packaging that will invite them to register with the Deda Cycling ClubEach premium product features a unique RFID (Radio Frequency Identification) tag. This is a technology we introduced last year with the Alanera RS and have now decided to extend to some of our top products.
What are the steps to follow?
It's all very simple. We've provided a short tutorial to help customers. Simply scan the RFID tag with a smartphone equipped with NFC technology by entering your personal dataOnce done, the dedicated page will open and you will have to select the purchased product. It will then be possible to verify its authenticity and extend the warranty to 4 years. instead of the two standard ones provided for each Deda product. Once the operation is completed, you will receive an email with a certificate containing a series of information about the purchased product.
What other benefits can I get by joining the Deda Cycling Club?
In the event of an accident, you can purchase the same product again within the first two years of purchase, benefiting from a 50% discount. Within 4 years the discount will be 30%Simply present your proof of purchase to Deda customer service. By joining our Club, you'll also be able to participate in a series of exclusive initiatives and events we'll be offering throughout the year, which we're already planning. You may also receive targeted offersAt Deda, we want to differentiate ourselves from other companies with an increasingly comprehensive offering for our customers. However, I would like to emphasize an equally important aspect.
Please…
As mentioned, Deda Cycling Club was created to reward those who have decided to purchase one of our premium products. At the same time it also represents an opportunity for our resellers who now have an additional sales tool.When offering our premium product to their customers, they may include an additional service offered by us that will have no impact on the final price.
Today, those who purchase one of our premium products aren't just buying a top-of-the-line product. They're also getting a unique experience that only we at Deda can offer.
