Since last December 1st Marco Saggia is Rosti's new brand and export manager. Sportswear FactoryThe announcement was given directly by the company through its official blog “Rosti bar”The newcomer was welcomed with the following slogan: “a new top rider in the Rosti team”.
A strong passion
Marco Saggia has behind him over twenty years of experience in the cycling clothing sectorHis passion for two wheels, however, has even more distant roots, as he himself told us: «My first bike was a BMX. When I was 12 years old the Latte Verbano company of Novara organized a BMX race involving the children of the middle schools in the area. I participated and It can be said that my journey into the world of cycling began from thereSubsequently I raced as a novice, student and finally junior in the Velo Club Novarese, a historic club in my city. After retiring from competitive activity, I embarked on my professional career. which then led me to deal with clothing dedicated to cycling".
Immediate empathy
The entry into Rosti is the result of a working meeting which took place a few months ago between Giovanni Alborghetti, owner, together with his brother Maurizio, of Rosti Maglificio Sportivo, and Marco Saggia himself.
«We met because of my previous job – says Saggia – thanks to the intermediation of a common supplier last springIn our two-hour meeting, we talked about everything: technology related to our work, market trends, and potential future projects. A strong empathy immediately developed between us.».
At the end of the meeting, a surprise arrives Giovanni Alborghetti's invitation to Marco Saggia to come and work at Rosti with a very specific mission: "Come here and do everything!"
International turning point
To keep faith with the proposal received, Marco Saggia will take on the role of brand & export with the specific aim of implementing all the necessary initiatives to ensure that the Rosti brand has the right international recognition. A first step will certainly be participation in Eurobike next yearFor the Brembate-based company, this will be the official debut at the German fair and consequently on the international market. This will be followed by participation in the Italian Bike Festival, a reference event for the Italian market.
The ultimate goal is to contribute to to grow the Rosti brand and make it known and appreciated throughout the worldThe final comment is in the beautiful message that Marco Saggia left us regarding his new role: «With Rosti I'm leaving for a new journeyI do so by bringing with me the wealth of experience I have gained in my previous career and which I have treasured."
