Team Novo Nordisk recently announced a five-year extension of its partnership with its main sponsor, a leading multinational healthcare company. The new agreement extends the partnership until 2031 and represents the longest renewal in the team's history.A strategic choice that confirms the shared commitment to improving the lives of people living with diabetes and spreading a message of strength, awareness, and inclusion through professional cycling.
The collaboration between the two organizations began in 2012 with a simple yet revolutionary idea: creating a team composed exclusively of athletes with type 1 diabetes. Since, Team Novo Nordisk demonstrated that illness does not limit talent, performance or the ability to compete at the highest levelCompetitions, scientific data and athletes' stories have become tools for inspiration and dissemination, as demonstrated by the story of Matyas Kopecky who has just moved from the American team to Unibet.
With the renewal until 2031, the team will continue to compete in major international competitions, maintaining a central role in raising diabetes awareness. The message is clear: with proper management, medical support and athletic training, it is possible to live an active and ambitious life.
The goal? To generate change.
“The team,” commented Phil Southerland, CEO and co-founder of Team Novo Nordisk, “demonstrates that people with diabetes can achieve any goal. In thirteen years of working together, the partnership has become a global movement that changes the perception of the disease.We are proud to continue together for another five years."
At the same time, Novo Nordisk continues to invest in the research and development of innovative therapies to improve the quality of life of people with chronic diseases. Collaboration with the team strengthens this mission: sports education and communities become concrete levers to stimulate healthy choices and reduce the stigma associated with diabetes.
On World Diabetes Day 2025, the team will support the World Diabetes Foundation's project for children with type 1 diabetes in Uzbekistan. Team Novo Nordisk will donate 10% of profits from its international webshop until the end of 2025., helping to ensure better care for young patients in rural areas.
“This important contract extension,” added Elin Jäger, Senior Vice President of Novo Nordisk, “reaffirms our commitment to driving change. By combining sports, education and community support, we build hope and promote healthy habits for people with type 1 diabetes.We are proud to support these athletes and their message."
A sporting and… human project
Since its founding, the team has competed in hundreds of events globally, covering over 75.000 kilometers each year. He achieved important results, including the first white jersey at the Loire Tour in France this year, followed by successes at the Tour of Estonia and the Kreiz Breizh ElitesAthletes have become international diabetes ambassadors, bringing a positive message to millions of people. Team Novo Nordisk is now a global organization made up of cyclists, triathletes, and riders from over 20 countries. A sporting and human project that continues to demonstrate that diabetes is not a limitation, but a condition that can coexist with performance, determination and dreams to be realized.
The long-term renewal also strengthens the bond with Novo Nordisk's 70.000 employees, who are committed to improving the lives of more than 45 million patients every day.
