Just over a month ago Orbea Italia announced the return of the Orbea Demo. We are talking about the bike tests organized by the Basque brand to offer existing and potential new customers the opportunity to test drive the 2023 models.
The Orbea Demo debuted on March 4th in Rome, exactly at the Formello Bike Park, thanks to the organization of the Bike Store sales point in Ciampino.
Offer increased
Just over a month after the first Orbea Demo, here's some great news that's sure to spark interest among the many fans of the Basque brand in our country. Orbea has in fact decided to update the fleet of its Demo service Present in authorized stores, the famous Genius Dealers. These are selected retailers who have received special training from the Basque company. The fleet of bikes currently available has been integrated with the latest additions to the 2023 rangeThese are the Wild, Oiz, Rise models and the Terra gravel model respectively.
Selected stores
To try one of these bikes, simply book through the Orbea website (a fee is required). this page(ed.) The Genius stores are listed here. The aim of this particular initiative is to help the end user to resolve some of those doubtsThese are often recurring questions that arise before purchasing a bicycle: Is it the right size for me? Will the bike perform as I expect? To best answer these types of questions, Orbea has selected and trained the staff at its select stores.
The goal is obviously to increase the current number of Genius stores. In this way it will be possible to guarantee an ever-growing audience of potential customers the opportunity to test an Orbea bikeAll this thanks to the support of qualified personnel.
Tests with Shimano
Orbea's decision to strengthen its dealer network is part of a company policy that still puts the dealer at the center. The latter is in fact considered the best ally to strengthen the community with the end user..
Let's close on an important note. Last year, the Spanish brand became one of the official brands of the Shimano Experience Center in Valkenburg, Netherlands. This is the first Shimano centre built specifically to offer the best demo tests taking advantage of the particularity of a territory, like that of the Dutch town, perfect for test drives.
