The growth of continues unstoppably Orbea in the international cycle market. The company from Mallabia, a small town in the heart of the Basque Country, has now completed a development process that began in 2016.Seven years ago, Orbea set itself the goal of becoming one of the most sought-after brands among cyclists around the world, thanks to a distinctive offering. Today, that goal can be considered achieved. To do this, the Basque company has remained faithful to its values and its cooperative identity., thanks to the collaborative work of its entire organization.
Jon Fernandez, general manager of the Basque brand, commented on the current situation his company is experiencing: «Orbea is today a cooperative that employs approximately 1.000 people worldwide.We have a global presence and are a sought-after and recognized brand. We are now entering a new phase in which we will continue to pedal hard to meet the exciting challenges that RIDER and customers offer us every day."
A new organization
To best address the challenges that the market imposes, Orbea has decided to change its organizational structure. Gonzalo García de Salazar, currently Global Sales Director, will assume the role of Sales Strategy DirectorIn his new role, he will be responsible for defining the strategic business operations the brand must ensure in the various market management areas.
These are his first words after being appointed to the new role: «Let's start a very exciting phase. In addition to continuing to advance our positions in various markets, we will further enrich our value proposition for both the cycling community and distribution, thus continuing to be a reference for society."
The role of Global Sales Director will now be filled by Nick Howe, currently US Country Manager. In his new role he will be responsible for leading the sales teams, aligning them with the defined strategies and becoming one of the leaders in building the Orbea of the future.
Finally, Cary Tatro, after his excellent work as Sales Representative for Southern California, has been appointed as the new US Country Manager.
A staff of enthusiasts
All the new appointments clearly highlight Orbea’s future goals. Gonzalo García de Salazar, Nick Howe, and Cary Tatro share a deep passion for cycling.This is combined with extensive experience in various management areas in the cycling world. All three have also worked for leading brands in the cycling sector and beyond. Their knowledge of Orbea and their career are synonymous with guarantee, as they have held various positions within the brand until reaching the positions announced in recent weeks.
With these three appointments, Orbea recognizes and promotes internal talent and rewards the efforts made by these three professionals and the global team.
We close with the thought of Jon Fernández: «It's time to face a new phase, with new challenges and where there will be room only for excellence in work.We are ready and very excited for the journey that awaits us."
