Orbea, the world-famous Spanish bike brand, recently promoted a campaign entitled “Ride Safe…It's just a break” which we could freely translate as “Pedal safely, …it’s just a break”.
It is a message of hope that also contains an invitation to common sense.
Have fun in safety
Here's the opening of the press release promoting this wonderful initiative: "After an unusual, brutal, and complicated year, in which we remained united, we are beginning to see some light at the end of the tunnel. A light that will only come on with responsibility." With this message, Orbea wants to... promote a new way of interpreting cycling which we could almost define "aware": have fun but always do it safely.
Passion that unites
The press release continues: "We are people. People who need to connect, who need other people. We're thrilled by the special feeling of getting on a bike, riding in a group, crossing mountain passes in company, and enjoying the scenery with people who share our passion: cycling. We have the same passion that turns into our lifestyle.
But now, this lifestyle has changed, forcing us to make a break from our habits and adapt to this new situation. Our lives have transformed, and we have to... pedaling alone and with more social responsibility than ever".
We respect the rules
As Orbea rightly points out, this is the moment to comply with the rules which are imposed on us by the competent authorities of each country and region. Keep your distance and, above all, avoid group outings. The time will come when we can once again challenge ourselves with our companions on Sunday rides. In the meantime, let's take Orbea's invitation as a starting point: "Ride safely, it's just a break!" So for now, let's pedal, pedal safely and responsibly. It's a social investment, a call to responsibility. A challenge to get back to enjoying our passion as we know it.
To give greater prominence to your initiative Orbea has created a series of posters featuring a drawing of a road racer (opening image) and a biker.
