Out Of is a truly innovative start-up that has quickly made a name for itself in the world of winter sports. Recently decided to enter the world of cycling and to do so he chose an ambassador of absolute prestige like Paolo betti, two-time world champion, Olympic road gold medalist in Athens, as well as winner of several classics.
The official launch of the collaboration coincided with the latest edition of MIDO, the largest international event dedicated to the eyewear sector. On this occasion Out Of presented itself to the public and press with an image completely dedicated to cycling.
The passion of two brothers
Out Of was born from the passion of two brothers, Federico and Roberto Righi. At the time of the brand's creation, Federico had just graduated in Physics while Roberto was still an Industrial Design student.Their passion for skiing and their desire to create something innovative led them to create the Out Of brand. Today, the company has grown and the project involves physicists, engineers, designers, and developers who are, first and foremost, passionate athletes.
The idea of founder Federico Righi, a physicist and winter sports enthusiast, was to use his skills to make hours on the ski slopes even more comfortable. Thus, by combining his two great passions, the award-winning Irid electronic lens was born. With a small integrated photovoltaic cell that powers a microchip and a special liquid crystal film, the lens is able to sense the surrounding brightness, instantly adapting to the slightest changes in light to always provide the best vision. All this happens in less than a second and without the need for a battery., as its operation depends on solar energy.
The Bettini choice
Today Out Of has decided to enter the cycling world, making the most of all the experience gained in the world of skiing. To make himself known and appreciated even more, Paolo Bettini was chosen as testimonialFederico Righi, CEO of Out Of, tells us the reasons behind this choice.
«We are proud – he says – to have sealed this collaboration. Paolo Bettini is a cycling icon and his career is a great inspiration for all of us.His attitude towards cycling is perfectly aligned with our company values: the adrenaline rush, the passion for outdoor activities, the outdoors, and the freedom to escape from the routine. These are all elements that unite the brand's philosophy with a volcanic personality like his.».
For his part, Bettini has shown himself enthusiastic about the new collaboration: «I have always been attracted by everything that is innovation and technology applied to my sport and beyond.» he began. «When Out Of proposed this collaboration to me, I was particularly satisfied. The Made in Italy technology of these products is truly incredible and they are among the lightest and most comfortable I have ever worn.I can't wait to personally test the entire line and the upcoming new products."
Two models for the Grillo
Paolo Bettini is currently using the Piuma and Rams models. The Piuma, as the name suggests, are extremely light. They weigh only 16.8 grams.They have polarized photochromic lenses that lighten and darken depending on the ambient light, eliminating annoying glare from the asphalt and cars.
The Rams model weighs 21.6 grams. It features Zeiss lenses for truly exceptional optical clarityThey feature an oleophobic and hydrophobic Ri-Pel treatment.
The lightness of both models is due to the carbon fiber-infused Grilamid construction. Each piece has a different percentage of fiber to achieve the perfect balance between weight and comfort.
