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News from the world of companies and technical partners. The projects. The collaborations with teams and athletes that lead to mass production. The laboratories. Meetings with those who create the most beautiful materials.
EthicSport allows you to download a free e-Book that illustrates the supplementation strategy to promote the best success of your sporting activity.
Casa Bianchi is born in the heart of the Brera district in Milan: a temporary store where you can rediscover the history and future of the brand.
DMT and Pogacar continue their collaboration, which began in 2019, this time for good. A career-long journey between the Slovenian and the Italian brand.
A new hub opens in Milan, inside the MelzoDodici showroom, which will be a creative center for the Jonny Mole brand: a creative and strategic hub
Born in collaboration with Shimano Italia, Bikedes is an ecosystem made of training, consultancy and networking that aims to make bike shops solid
The Eurobike fair takes stock of the 2026 edition and is already looking to the future, with numbers, strategies and safety: its focus is already on 2027, with new developments and ideas to implement.
Guerciotti and the new Atelier: you choose your bike with your eyes, but the Milanese brand has plenty of new technical features: let's take a look at them together.
The Suzuki brand renews its collaboration with the FISG, focusing on projects for the promotion and sponsorship of sport and also hybrid mobility
CBT Italian launches into triathlon and does so by following as its technical partner Isabel Sterr, German champion of the discipline who will ride with the Mystero model
Schwalbe looks to the future and does so with the fourth generation of management, a change that however aims to keep the past and future of the German company connected