Time Pedals Return to the Group with Trek-Segafredo

12.01.2023
3 min
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I Time pedals are back in style in the “circus” of the top professional cycling circuit – the WorldTour, both men's and women's – under a new multi-year supply and sponsorship agreement with the team Trek-Segafredo (opening photo Ross Bell). 

This new and interesting collaboration is fully part of the wider partnership that Sram, the company that owns Time, has activated with Trek: the first sponsor and supplier of bikes and components to the team Luca GuercilenaAn agreement, the one defined between Time and the Trek-Segafredo team, which as previously anticipated, marks the return of this iconic brand pedal manufacturer in the context of major road cycling.

The Trek-Segafredo team athletes will use the top-of-the-range XPRO model, developed and engineered with the constant support and feedback of some of the best professional riders aroundTime road pedals feature ICLIC technology for easy engagement, a reduced distance between the sole and the pedal for greater efficiency, and a wider platform for better transfer of pedaling power. 

Time will supply pedals to all Trek-Segafredo teams (photo by Ross Bell)
Time will supply pedals to all Trek-Segafredo teams (photo by Ross Bell)

Technology & performance

With a long and strong history of technological innovation and successes in the competitive field, Time pedals have consistently supported the world of professional cycling racing from the 80s until 2000, supporting the exploits of champions such as Greg Lemond, Miguel Indurain, Marco Pantani e Tom Boonen

«Time is truly proud to support this very strong WorldTour team for the coming seasons – declared Benjamin Marinier, the brand's product manager – and returning to all the most important races represents a very important step for usOur pedals are extremely competitive in many respects, including weight, aerodynamics, comfort, adjustment, and design. It's no coincidence that We have spent a lot of time with athletes to be able to provide them with a platform capable of responding to their most specific needs.».

After many years, Time returns to the group, a truly important step for the brand
After many years, Time returns to the group, a truly important step for the brand

«The choice to return with a competitive WorldTour team – added Ken Lousberg, CEO of Sram – It is the best demonstration of the quality and performance we expect from TimeWe can't wait to see how far the Trek-Segafredo team can go using what is probably considered one of the best pedal systems in the world».

SRAM