Tadej pogacar and Dmt renew today, on the occasion of the Milan-Sanremo, the first major Classic of the season, its own and “fruitful” collaboration agreement. An important “deal”, considering the expiry of this sponsorship partnership which the parties have set, think about it, at 2027.! 5 more years of contract and product development await the Slovenian champion, who has already added a number of successes to his list of honours with DMT footwear. two Tour de France, in addition to Classic Monuments of the caliber of Lombardia e Liège Bastogne LiègeAnd the road ahead, in terms of prestigious successes, we imagine, will still be very, very long…
Product development
The sporting collaboration between the footwear brand from Bonferraro di Sorgà (Verona) and the great Slovenian champion began in 2019. Started as a real gamble, the partnership immediately proved to be a winnerIn 2020, Pogacar won his first Tour de France at just 20 years old, we all remember, with that time trial on the penultimate day of the race where he literally snatched the Yellow Jersey from his compatriot Primoz Roglic. After a brilliant repeat at the 2021 Tour, in addition to the aforementioned victories in the "Monuments" Liège-Bastogne-Liège and Lombardia, It should not be forgotten that Pogacar with DMT also left his mark on Tirreno Adriatico andUAE Tour (both short WorldTour stage races were “hit” in both 2021 and 2022).
Here's the shoe used by Pogacar: the KRSL white The anatomical sole is made of SL carbon fiber with variable thickness
Here's the shoe used by Pogacar: the KRSL white The anatomical sole is made of SL carbon fiber with variable thickness
«We are extremely proud and enthusiastic – declared Federico and Philippe Zecchetto, the owners of the Zecchetto Group of which the DMT brand is part – to be able to announce the renewal until 2027 of this very important sponsorship agreement with the man we all consider to be the strongest rider in the world. This is a unique sporting relationship, signed by a young champion who entrusts himself to a brand that does not want to set any limits with him in terms of success and development of future products".
Favorite model? KRSL
In these first years with DMT, Tadej Pogacar opted for comfort, the design and for the future-vintage choice of… lacesAnd wearing the KRSL model, the Slovenian really has no limits to his dreams of glory…
This specific Dmt shoe is characterised by being an extremely light shoe (just 205 grams in size 42, the adjustability of the front and rear studs of 8mm...) thanks to the ultra-light and “one-piece” seamless upper in 3D Engineered Knit – a real "house specialty" in Dmt – the anatomical sole made of SL carbon fiber with variable thickness and extremely breathable mesh structures to guarantee both the elimination of pressure points and truly extremely high comfort.
