For nearly 100 years, 66°North clothing production supported daily life and adventures in beautiful, yet hostile IcelandThe brand embraces its Arctic homeland, making fashionable, functional, premium-quality cold-weather apparel, using only the finest materials. The partnership between Polartec and 66°North began over thirty years ago, and since then the fabrics Polartec have always played a key role in the Icelandic brand's mission to support work and leisure in the most difficult climatic conditions.
The introduction of NeoShell
Over the years, 66°North has introduced almost all of the Polartec technical fabrics into its range. When the American textile giant developed NeoShell in 2011, involving 66°North to test this technology in the extremely challenging conditions in Iceland was a natural step… And this collaboration in research and development has led to the discovery of the most breathable waterproof fabric in the world..
Today, the Snæfell by 66°North represents a staple for the deep North. A versatile softshell jacket, an adventure companion for hikers and skiers: a veritable daily uniform for bicycle commuters and farmers' market traders, a necessity for the Icelandic citizen in everyday life.
Polartec NeoShell offers dynamic breathability and waterproofness in a soft, versatile jacket. That's why Snæfell won the prestigious ISPO Outdoor Award and the Scandinavian Outdoor Award in 2011. The Snæfell jacket and trousers are still a hit today and their look is still modern and essential.
Develop and evolve
The Tindur Jacket by 66°North instead highlights the many facets of outdoor activities. Another iconic product from the Icelandic brand, the Tindur Jacket is designed with Polartec Thermal Pro Shearling Pile made from 100% recycled PET plastic bottles, with the addition of Polartec Wind Pro panels, a unique hybrid of Wind Pro and Power Stretch technologiesThis jacket combines sleek style and lightweight warmth in a mid-layer built for extreme cold.
«The fact that Polartec driven by constant innovation has allowed 66°North to continue to develop and evolve its products for the most challenging conditions – said Helgi Rúnar Óskarsson, the CEO of 66°North – and testing Polartec NeoShell in Iceland allowed us to understand what kind of jacket we could develop, maximizing performance, but at the same time taking care of the aesthetics so that it was also the perfect city jacket…where windproof and waterproof protection go hand in hand with fantastic breathability."
