Recently, the well-known streets of the Principality of Monaco have represented the perfect stage for the first edition of the BeKing Monaco eventOn the same asphalt made famous by the great Formula 1 “Circus”, Some of the most famous cyclists in the world challenged each other along a circuit of just 1.300 metres (repeated 40 times). Right in the heart of Monte Carlo, tackling the famous Tabaccaio and Rascasse curves, with the start and finish line on the Port Hercule straight. Among the event's partners, Astoria couldn't be left out, as it's always at the forefront when it comes to celebrating champions' victories.
A charitable initiative
A total of forty riders took part in the first edition of the Criterium BeKing Monaco. An event included in the official UCI 2021 calendar and created by Matteo Trentin in collaboration with AWE International Group UK and Live Your PassionDesigned to find a meeting point between cycling as a sport and the bicycle as a sustainable means of transportation. In the morning the riders took part in a charity Pro/AmTwelve teams, each composed of two professionals, one ambassador athlete, and two amateur cyclists, competed in a team time trial.
The goal was to raise funds to be allocated to Fondation Princesse Charlène de Monaco and the Michele Scarponi Foundation. Among the ambassadors present, they got on their bikes Valtteri Bottas, Mario Cipollini, Thor Hushovd and Michael DoohanFour professional athletes will also be competing: Lizzie Deignan, winner of the first and historic women's Paris-Roubaix, Elena Cecchini, Urska Zigart, and Tiffany Cronwell. The real highlight of the event took place in the afternoon, a battle between many of the top WorldTour riders.
Prosecco = joy!
And among the brand partners of BeKing Monaco Astoria's support was not lacking: a company that is now very familiar to all cycling enthusiasts, the symbolic wine of the Giro d'Italia for over 10 years and this summer “official wine” de The Vuelta EspanaAstoria Wines is also one of the most beloved brands of Prosecco DOC and DOCG Conegliano Valdobbiadene. From its headquarters in the hills of Conegliano Valdobbiadene, rightfully declared a UNESCO World Heritage Site, Astoria brings the quintessential Italian aperitif style to the world.Prosecco, with its pleasantness, its drinkability, its floral and delicately fruity aromas, is truly the perfect sparkling wine to celebrate every joyful moment…
Astoria accompanied the event from the welcome aperitif to the final toast at the awards ceremony. (not forgetting the “charity cocktail party” and the gala dinner with 350 guests…), the entire first edition of the Monaco Beking.
A word from Polegato
«So many champions who put themselves on the line for a good cause are certainly to be celebrated – declared Filippo Polegato, the CEO of Astoria – and when we talk about celebrations in the world of cycling we certainly cannot miss it...
From our part We always try to combine the sporting aspect with social initiativesWe are therefore doubly happy to link our name to such a prestigious initiative, in such a glamorous location as the Principality of Monaco. We also wanted to auction off fifteen Jeroboams of Prosecco for the charity collection dedicated to the Princess Charlene Foundation of Monaco., while A six-litre Mathusalem was autographed by all the athletes participating in the event and donated to Prince Albert as a special memento of the event."
