The Puglia Region is increasingly oriented towards combining bicycles with tourism promotion messages for its regions. To make this natural partnership even more effective, a significant sponsorship agreement was signed a few days ago. The regional agency for tourism promotion Pugliapromozione has reached a direct agreement with the Italian Cycling Federation, in view of and on the occasion of the cycling world championships scheduled for Glasgow.
By virtue of this partnership, made official at the Mugello racing circuit, venue of the press conference presentation of the Italian teams involved in the Scottish World Championship – this year a true “mini-Olympics of cycling” – the Puglia brand and its well-known “claim” will literally travel alongside the Italian national teams and in a context of competitions that will attract, in the various disciplines on the program, some of the greatest cyclists in the world.
The blue jerseys worn by all the Italian cyclists selected for the world championships will in fact have the slogan clearly printed on their chest #WeAreinPuglia, and in addition to the "sacred" racing uniform, the FCI national team bus will also be "branded" by the Puglia Region (i.e. the motorhome used by the national teams of the elite, under 23, and junior road categories, both men and women), the flagship vehicles of the national teams, the official newsletter of the Italian Cycling Federation, and the backdrop for interviews with the athletes.
#WeAreInPuglia
He did not fail to be present at the well-attended press conference for the presentation of the Italian national cycling team leaving for Glasgow, albeit via remote connection. President of the Puglia Region Michele Emiliano.
«That slogan #WeAreInPuglia prominently printed on the blue shirt of the Italian national team – declared Governor Emiliano himself – It is the tangible sign of how much Puglia feels part of a history and how much our splendid region intends to increasingly focus on active and sustainable tourism for its future. Just like cycling tourism. Today marks the closing of an important circle, and I am personally very proud of this sponsorship agreement, which is the result of the intense and important bonds built between the Puglia Region and the Italian Cycling Federation over many years of work.
The words of the institutions
«The definition of this agreement – added Tommaso Depalma, delegate of the President of the Puglia Region Emiliano for the coordination of projects connected to the “Puglia Bike Destination: Puglia, a destination for sports tourism” – represents a very important milestoneThis is a goal we've been pursuing for some time, and if integrated into the regional promotion strategy, which is increasingly geared toward highlighting specific tourism clusters, I'm certain it will yield excellent results. Furthermore, on a personal level, It is also a great satisfaction to see a project that I care a lot about translated into concrete facts, and not just because of my great passion for cycling. The connection with the Federation was immediate. Puglia wants to become a major cycling destination, and I'm delighted that the Region has seized on this important opportunity, represented by this global opportunity, to enhance an activity that our region is perfectly capable of supporting.
«The Italian Cycling Federation and the Puglia Region – federal president Dagnoni then replied during his speech – They have different objectives linked by a common path, that is to develop cycling and the use of the bicycleFor both, it's a necessity. The Federation looks with interest at all initiatives, not just competitive ones, that aim to promote our sport. The Puglia Region, meritoriously and with profound strategic vision, has identified cycling in particular as a powerful driver for its tourism. And it is our intention to work more and more together to achieve the objectives set.».
