Despite being an extremely young reality (it was born during the Covid period, ed.), Bikes Rule She immediately presented herself with very clear and ambitious ideas. To produce high-quality bicycles and guarantee maximum flexibility for retailers and private individuals.
The brand, created in 2020 by Fabrizio Pasolini and Nicola Percivaldi, has always looked to the international market as the ideal platform to showcase its products and, above all, its sales philosophy. This explains the company's presence at Eurobike with Nicola Percivaldi in the role of brand "ambassador" looking for contacts with new technical partners and above all potential international distributors.
To take stock of their participation in euro Bike and more generally on the growth prospects of Regola Bikes we decided to hear from you Nicholas Percivaldi before the summer break.
What impressions did you get at Eurobike about the state of the international bicycle market, and why was it important for you at Regola Bikes to be there, even if only as visitors?
The feeling we got was that the cycle market is still going through a calm phase after the euphoria of the last 2 years. Many companies seem to be navigating by sight, waiting to understand how the situation will evolve. in the second part of the year and especially in 2024. As far as we are concerned, it was very important to be present in Frankfurt. In Germany we had the opportunity to meet the technical partners with whom we already collaborate and get to know new ones. For us, it was especially important to connect with potential distributors.
Is your idea still to open up to the international market?
Exactly. From the very beginning, my partner Fabrizio Pasolini and I have always believed it was important not to limit ourselves to Italy alone, but that it was equally important to make ourselves known abroad. To do this, however, it is necessary to have the support of highly qualified distributors Able to understand our product and, above all, our way of working. At Eurobike, we established excellent contacts, especially with a very important distributor. We'll meet here in Italy in September and hope to start a collaboration soon.
What were the strengths you focused on at Eurobike to convince potential distributors?
We talked to him about our products, how our frames are made, and how their quality is combined with highly competitive prices. We also explained to them the "non" rule that we immediately thought of for retailers.We started out as retailers and are well-versed in the challenges bike shops face every day with the brands they work with, particularly the requirement to create schedules to order bikes. With Regola Bikes, this doesn't happen; there are no rules to follow.
How do they work with you?
There are no minimum order quantities imposed on the retailers who work with us. If someone wants to make a program we are of course available, otherwise we have no problemIt is important that the dealer feels part of the “Regula Bikes family”. In us you will always find an available partner, ready to listen to you and help you at any time. For this reason, we invite all retailers interested in becoming our resellers to contact us.
How do you deal with the relationship with the end customer?
Also in this case, maximum flexibility and availability. Anyone who wants a Regola Bikes should feel free to have a completely customized bicycle, the bike of his dreams. He'll tell us how he wants it, and we'll build it according to his specifications. If necessary, we'll help him every step of the way.
From a product perspective, should we expect any new releases in the short term?
We will soon present a new carbon gravel model. This is the evolution of the Gieira recently presented aluminumI'd also like to point out that our successful collaboration with Adriano Malori continues, both as an ambassador and as an advisor. His presence and his suggestions are always invaluable. We'll soon have some exciting news to share, involving him personally.
