Repower, a leading group in sustainable mobility, was the protagonist of the last edition of The Eroica. An event that brings together every year in Gaiole in Chianti, in the province of Siena, thousands of enthusiasts who want to relive cycling from the heroic times. The DINAclub project was presented during the eventThis is the club that brings together all the facilities equipped with Repower charging devices for pedal-assisted bicycles and which aims to electrify all Italian cycle paths.
Christened by Bettini
The new project was launched by Paul BettiniThe Olympic champion and two-time world champion He acted as a testimonial at the launch of the DINAclub project which took place on the eve of L'EroicaBettini himself will be leading the communications efforts that Repower will be linking to the Crete Senesi in the coming weeks. The meeting with L'Eroica marks the beginning of Repower's collaboration with Terra EroicaProject to enhance the permanent Eroica routes in Gaiole in Chianti and Montalcino. This is a project aimed at creating a product club designed to involve local structures of excellenceAnd what's more, it also wants to promote the Eroica region as a cycling destination 365 days a year, suitable for all types of bicycles.
A dedicated QR code
The cornerstone of the project is the DINA charging tool, designed by the Compasso d'Oro Lifetime Achievement Award-winning studio Makio Hasuike. Each facility belonging to the DINAclub circuit is associated with a QR codeOnce scanned the user has the opportunity to collect useful points to redeem regional maps for free within the platform komootParticipation in the circuit is not tied to the use of the charging device. The activity is open to users of all types of bicycles, traditional or pedal-assisted.
The importance of the bicycle
Fabio Bocchiola, CEO of Repower, he did not fail to underline the importance of the bicycle as the main tool for a new mobilityHe declared: «Repower sees the bicycle as an extraordinary means of discovering the territory, a key element of a new mobility in which we strongly believeThis is the principle on which we built the DINAclub project, the first charging network dedicated to pedal-assisted cycling that aims to electrify Italian cycle pathsWe are happy to present DINAclub at an event whose name speaks for itself. L'Eroica is capable, like few others, of expressing the spirit of a cycling style deeply rooted in its local area. It's also a way to travel and rediscover a highly prized land, while maintaining full sustainability.. "
