“Ride your best” is DMT's new motto

16.05.2022
2 min
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“Ride your best”, which literally means “pedal at your best”… This is the new motto that identifies the activity and communication of Dmt starting from Tour of Italy, the RCS Sport event in full swing of which the brand itself is the official partner.

And to best celebrate the pink race, Dmt has recently introduced a special version of its “best seller” to the market KR0 (to be clear, the shoes used in competition and training by riders of the calibre of Tadej pogacar, Elia Viviani and Juan Ayuso…) called KR0 Giro. A limited edition shoe, featuring an original livery inspired by the Giro d'Italia, light, fast and extremely comfortable. 

In the spirit of “Ride your best”, for the Giro d'Italia the brand has created a new version of the KR0 model in a limited edition.
In the spirit of “Ride your best”, there is a new limited edition version of the KR0 model for the Giro

The “limited” KR0 Giro

The acronym KR0 identifies and represents the pinnacle of performance for Dmt, having improved with this product all the individual characteristics of the knitted footwear made by the same brand. Working using proprietary “Knit” technology, DMT technicians with KR0 have created an extremely light and terribly high-performance cycling shoe. A shoe capable of offering excellent energy transfer, thanks to the anatomical sole made of new generation SL carbon fibre.

Pogacar and DMT have extended their collaboration until 2027
Pogacar and DMT have extended their collaboration until 2027

The closure system features a double Boa rotor. The upper construction is integrated, so it can adapt perfectly to any type of foot. Dmt KR0 has been long developed and tested thanks to the valuable support of some of the best athletes and teams (Intermarché Wanty-Gobert e Eolo Kometa) of the professional circuit.

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